Clear-cut lines, muscular forms. A new sensual high.
What does being an original actually mean? The advent of digital reproduction has muddied the waters. Visually, at least, it matters increasingly rarely whether something is authentic or a copy. That said, as the philosopher Walter Benjamin observed, only the original possesses the aura of uniqueness. The new Mercedes-Benz GLE as the successor to the M-Class is a prime example of this rare species. Notably, it contains all the genes of the car that founded the premium SUV segment in 1997, triggering a global boom in the breed and making its mark on modern auto history. We come face to face with the “new original” behind the doors of a sprawling photographic studio in Sindelfingen. Everything is still top secret. Among those gathered here are Exterior Designer Volker Leutz and Product Manager 0Matthias Lücke. This is also the first time they have set eyes on the new car outside the factory and under spotlights. It is a special moment for both, the culmination of years of work they and their teams have invested in the new model. It is time for the new GLE’s first taste of the limelight.
We are greeted by an imposing machine, resplendent in its cavansite blue metallic paintwork. A finely-tuned athlete’s physique dressed in tailored threads comes to mind. In the territory the ML used to call home, a modified front and rear end, clearly sculpted body, large wheels and unmistakable brand face headline the arrival of the new GLE – an even more modern car.