The allure of unseen effects.
Odours are ephemeral by nature. Their allure stems from their invisible impact, their indescribable and unrivalled ability to summon our deepest memories and emotions with just a few transient molecules. Anyone looking for answers to the complex faculties of our olfactory organ, i. e. our sense of smell, needs to delve all the way down to the molecular structure and nature of the things that surround us. Thanks to the wonders of modern technology, we can now analyse these peculiar molecules that lend everything its particular and pervasive odour – and even manufacture bespoke, synthetic molecules with specific aromatic characteristics. However, interest in these new experimental opportunities reaches far beyond industrial applications. Innovative artists, too, love to explore and exploit this novel field: with bold and adventurous results.