How autonomous driving revolutionizes the interior.

  • 21. November 2014
  • Autonomous Driving
  • Photos: Daimler
  • Text: Daimler

Relaxing travel lounge or mobile office: the luxury saloon of the future will provide the option of autonomous driving, offering totally new freedoms.

In future, the car will take on more than ever the character of an individual retreat in urban traffic. Mercedes-Benz provided a virtual preview of what the future holds with an innovative interior concept for an autonomous luxury vehicle presented at the TecDay “Autonomous Mobility”. The trailblazing “interior of the future” also demonstrates new dimensions in communication and interaction with the vehicle. Mercedes-Benz has already turned the vision of autonomous driving into reality with the S 500 INTELLIGENT DRIVE and the Future Truck 2025, and is now pursuing its work on concrete ideas for the future shape of autonomous driving.

Autonomous vehicles will be commonplace and socially accepted in the cities of the future. This new dimension in mobility will be accompanied by social and technical changes. With the new luxury-class interior concept, the car of the future will be more than purely a means of transport – rather, it will become a variable and private area of retreat in increasingly dense urban traffic. By virtue of this new form of travel, the occupants of autonomous vehicles will have the freedom to put their time spent travelling to even more varied use.

“We are convinced that autonomous driving will be a central factor on the way to comfortable, accident-free driving,” says Herbert Kohler, Head of Corporate Research & Sustainability and Chief Environmental Officer for Daimler. “Autonomous driving relieves pressure and stress in driving situations usually regarded as tedious – for example in tailbacks, in inner-city areas or on long journeys. At the same time, it opens up new ways in which people can make the best use of their time on the road.” Kohler adds: “The time spent in the car acquires a totally new quality. This is in keeping with the growing desire for privacy and individuality in a crowded and hectic urban environment.”


At the TecDay “Autonomous Mobility” in Sunnyvale, California, Mercedes-Benz is presenting an outlook on the future with an interior concept for an autonomous luxury saloon as a virtual 360° experience. For the design of the interior the engineers, designers and futurologists have evolved an interdisciplinary scenario and thought through the freedoms that autonomous driving brings: more space, more time, more ways to interact. At the same time, the interior reflects the typical Mercedes interpretation of “Modern Luxury” – generous, elegant and intuitive.

“With this visionary interior concept we are defining the luxury of the future,” observes Gorden Wagener, Head of Design at Daimler. “We have achieved a symbiosis of the virtual and real worlds and realised the most intelligent solutions in highly aesthetic design.”


The pivotal feature of the innovative interior concept is the variable seating system, with four rotating lounge chairs that allow a face-to-face seat configuration. This enables the front passengers to turn around and talk directly to the other passengers while on the move. Or to focus their attention towards the front as necessary for manual driving. An extendable steering wheel offers the driver the appropriate options to this end.


In addition to design, particular attention was paid to use of the interior space. One central aspect of the innovative interior concept is a continuous exchange of information between vehicle, passengers and the outside world. The interior becomes a “digital living space” which is comprehensively networked as an integral part of the intelligent vehicle system. The occupants are able to interact intuitively with the vehicle by means of gestures or touch displays. The system automatically recognises the wishes of individual occupants for information or the selection of control functions by sensor detection of eye, hand and finger movements. The vehicle’s surroundings, whether pedestrians, other road users or the local buildings, are also brought into the interior and portrayed as fluid all-round information on displays. Embedded in a totally new sense of space inside the vehicle, Mercedes-Benz’s user experience strategy aims to systematically combine intuitive use with the design idiom. Information, interaction and communication are the connecting lines between man, machine and the surroundings.

“Visions are necessary to drive the social discourse on mobility and the design of the urban environment ahead,” says Herbert Kohler. “With our innovative interior concept of a luxury lounge for an autonomous vehicle of the future, we are giving a specific outlook on our ideas of future mobility. This interior concept forms an essential part of a new overall vehicle concept which we will be unveiling at the CES in Las Vegas.”


As the inventor of the automobile, Mercedes-Benz natural assumes a pioneering role where autonomous driving is concerned. The declared aim is to develop the automobile further, from a self-moving (“automobile”) vehicle to an independent (“autonomous”) vehicle. In its research and development activities, Mercedes-Benz goes well beyond purely technical realisation of automated driving and anticipates various scenarios. The focus here is always on people: The objective is to be able to present technically feasible and socially beneficial answers to questions concerning the mobility of the future, in line with our comprehensive approach and as part of the company’s culture of innovation. This revolution in mobility requires evolutionary stages. This means that in the years to come, new and improved assistance systems will continue to prepare the predefined way towards autonomous driving.

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