PERSONALISED MARKETING AND SALES
Digitalisation also opens up new possibilities in marketing and sales: every day, more than half a million people already interact with Mercedes-Benz on the brand’s global social media channels alone. And with Mercedes me, the brand has created an online access to the personalised brand environment.
The latest innovation is the new lifestyle configurator that complements the classic vehicle configurator: it lets customers enter their personal preferences regarding furnishings, travel destinations or kinds of sports and on this basis get a recommendation for a vehicle that fits their lifestyle.
“The lifestyle configurator lets you choose your new Mercedes-Benz the same way you order, for example, fashion on the internet today — simple, playful and without having to be a technology fan,” says Ola Källenius, Member of the Board of Management of Daimler AG, Mercedes-Benz Cars Marketing and Sales.
“The digital transformation is in full swing in our company,” summarises therefore Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. “Mercedes-Benz is transforming itself from an automaker to a networked mobility provider.”