Each innovation process starts with the genesis of an idea. Based on global challenges, social trends, and self-defined objectives goals, we work in teams to develop hypothetical solutions. These ideas are then tested in a pre-incubation phase and discussed with Daimler employees via an in-house crowdsourcing platform. The best suggestions from the crowd and other high-potential ideas contributed by the business units are then forwarded to the shark tank. This is where a panel of experts decides whether to follow through with an idea.
The ideas selected by the shark tank are tested for feasibility and scalability. Teams accompanying the idea initiator are offered further support through coaching and mentoring by professionals, their own co-working spaces, workshops, and funding. In this inspiring environment, we work in short sprints to develop new prototypes and design compelling pilot projects.
Projects that have proven to be resilient and viable during the incubation phase are followed by commercialization. In this final step, the fledgling products or innovative services are prepared for the challenges in a global market. If the visionary concept has the potential to change the mobility of the future, it will be followed up with a roll-out and transfer to the line organization or possibly a spin-off.