DTM: Mercedes-Benz and EURONICS continue DTM partnership.
Fourth racing season together.
Mercedes-Benz and EURONICS Deutschland eG will continue their successful partnership during the 2016 DTM season. A Mercedes-AMG C 63 DTM, bearing the EURONICS brand name, will again be in the line-up when the opening race gets under way at the beginning of May in Hockenheim, as was announced by Mercedes-Benz and EURONICS in a joint statement at Stars & Cars in Stuttgart. The two companies which have their roots in the same German state have successfully worked together since the start of the 2013 DTM season and will commence their fourth racing season in 2016.
Jochen Mauch, Division Head of Marketing/eCommerce EURONICS Deutschland eG: “We hoped that our brand and reputation would benefit from our involvement when we became the main sponsor of the Mercedes AMG DTM Team back in 2013. We now know today that the joint venture has been a complete success, so it was only natural for us to continue as title sponsors in 2016. We are already looking forward to seeing plenty of exciting, competitive racing and want to wish the Mercedes-AMG DTM Team all the best for a successful season.”
Identification with motor racing.
Ulrich Fritz, Head of Mercedes-AMG DTM: “We are very pleased that EURONICS has decided to continue our excellent partnership for another year. It’s just terrific to see a sponsor identifying with our commitment to motor racing and using it for marketing purposes. I always like to remember, for example, the EURONICS ad in which a Mercedes AMG C 63 DTM plays the leading role. Something like that is obviously very special for us too.”