The German national football team and the new C-Class are ready like never before.

2014 Football World Cup in Brazil.

Ready like never before.
  • 2014 Football World Cup in Brazil.

  • Clear message.

    The World Cup in Brazil is getting closer by the day; there is not much time left to prepare. That is why Mercedes-Benz and the German national football team are making an unmistakeable statement with their “ready like never before” World Cup campaign.

    The claim of the joint action sums it up: the team can boast outstanding commitment and absolute determination to succeed together it is at the ready, waiting for the kick-off.

    Mercedes-Benz and the national football team are waiting for the kick-off with a clear message.
    The joy of playing meets the joy of driving.

    On a par with the best.

    “Our national football team stands for modern, confident, attractive football,” said Dr. Jens Thiemer, Head of Brand Communication for Mercedes-Benz Cars. “It is as ready like never before to compete with the very best, and that fits in extremely well with our C-Class.” The model, which has been completely redesigned, is a crucial and basic part of the campaign, together with the team of Joachim Löw, the German national coach. Their shared attributes, “supremacy” and “aesthetics”, are successfully and authentically implemented in the campaign.

    Mercedes-Benz and the national football team share the same philosophy.

    A strong team together.

    Mercedes-Benz and the national football team share the same philosophy. Both partners have extremely high standards and stand for dynamism, innovation and passion. That is why the new C-Class suits our team well,” said national team manager Oliver Bierhoff. The team’s strong will and the sportiness of the new premium middle class draw attention perfectly to the costly TV commercial campaign which is due to celebrate its premiere on German television in good time before the start of the World Cup.

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