2014 Football World Cup in Brazil.
On a par with the best.
“Our national football team stands for modern, confident, attractive football,” said Dr. Jens Thiemer, Head of Brand Communication for Mercedes-Benz Cars. “It is as ready like never before to compete with the very best, and that fits in extremely well with our C-Class.” The model, which has been completely redesigned, is a crucial and basic part of the campaign, together with the team of Joachim Löw, the German national coach. Their shared attributes, “supremacy” and “aesthetics”, are successfully and authentically implemented in the campaign.
A strong team together.
“Mercedes-Benz and the national football team share the same philosophy. Both partners have extremely high standards and stand for dynamism, innovation and passion. That is why the new C-Class suits our team well,” said national team manager Oliver Bierhoff. The team’s strong will and the sportiness of the new premium middle class draw attention perfectly to the costly TV commercial campaign which is due to celebrate its premiere on German television in good time before the start of the World Cup.