2014 football World Cup. The star has got to be there!
A fan and his idols.
The whole world is talking about it, is speculating, and is already getting excited. It is not even a month now until the first whistle will be blown to mark the start of the 2014 football World Cup in Brazil. The big event that never fails to fascinate the masses again and again.
João dos Santos alias Mister Santos, a member of the Stuttgart hip-hop band Massive Töne, has always been a football fan, so he sees it as his duty to support the German national team. For a professional musician, what could be more obvious than to write a song? With his World Cup song „Das dicke, dicke Ding“ he is trying to do two things: to get the football fans into the mood for the coming World Cup, and to support the German national team on their journey.
He is not alone there. Celebrities such as the musicians Max Herre and Cro, TV presenter Palina Rojinski, and the 'Kaiser' himself, Franz Beckenbauer, support him on his music video and sing for Germany's success.
Cooperating with tradition.
In addition to Mister Santos’ music video “Das dicke, dicke Ding” supported by Mercedes-Benz, the German car manufacturer also launched the cross-media campaign “ready as never before” in cooperation with the German national football team at the beginning of March. Via several different channels, fans are able to access all information about the German national team during the 2014 World Cup and be active themselves via Facebook. More news and information about the campaign is available here. At different times, a limited edition of the World Cup song can also be downloaded free and exclusively.
At Mercedes-Benz, supporting the national football team has a long tradition. The Stuttgart car manufacturer can look back on long and successful cooperation with the DFB (German Football Association). It has been cooperating in this top-level sport for more than forty years, and since 1990
A double score of self-confidence.
The World Cup campaign shows that the German national team is a match for the coming mega event, looking forward to it with the utmost of readiness and serenity. There are a number of parallels we can discern between the top footballers and the new Mercedes-Benz C-Class.
Both sides embody the attributes of confidence, power, passion and dynamism. Both of them are 'ready as never before' to compete with the best and shine with their great performance. Mister Santos is absolutely convinced of this in his World Cup hit. 'We will keep going easily through to the last round. It's the big final that will be our magic hour.'