The joint success story started in 1972. German football was playing under a particularly auspicious star back then: for the first time Germany won the European Championship, and the German Football Association and Mercedes-Benz started working together on the basis of a partnership. The collaboration was significantly extended as part of the 1990 World Cup, and Mercedes-Benz has been a general sponsor of the German Football Association ever since. At the premium vehicle manufacturer’s side, the national men’s team won the World Cup three times (1974, 1990, 2014), the women’s team won it twice (2003 and 2007). The German Football Association’s men also won the European Championship title three times (1972, 1980 and 1996), and the women were victorious no less than eight times (1989, 1991, 1995, 1997, 2001, 2005, 2009, 2013). Since 1990 the partners have made joint appearances at a total of eight World Championships, seven European Championships, 395 men’s internationals and 415 women’s internationals.