MERCEDES AMG PETRONAS and PUMA extend partnership.
Effective from January 2015, the new agreement sees PUMA become the Official Supplier of Technical Clothing and Footwear and an Official Licensee of Footwear, Apparel and Accessories. The agreement will also extend the licensed rights that Brandon, PUMA’s own sports merchandise company, has for team replica and fan products.
Performance race wear.
PUMA will continue to outfit the MERCEDES AMG PETRONAS team drivers Lewis Hamilton and Nico Rosberg with its lightweight race suits and performance footwear. The team’s pit crew will also wear PUMA’s latest innovations in performance race wear at the Formula One circuits. A licensed MERCEDES AMG PETRONAS collection will continue to be developed and distributed by PUMA and Brandon with footwear, apparel and accessories inspired by the team’s heritage and driver personalities.
High quality products.
Head of Mercedes-Benz Motorsport, Toto Wolff: “PUMA has been a key performance partner for the three seasons we have now worked together, ensuring our drivers are outfitted in the lightest and most innovative performance race wear. This is an important component of our racing operation within a continually evolving and challenging industry.
As a licensed partner, PUMA has excellent capabilities of designing, developing and distributing high quality products that carry our brand identity. This partnership is very important for MERCEDES AMG PETRONAS and we are delighted that it will continue for the years ahead.”
Lange Tradition im Motorsport.
Bjørn Gulden, Chief Executive Officer for PUMA: “We are very excited to continue our partnership with the MERCEDES AMG PETRONAS Formula One Team, who, after an incredible season this year will no doubt continue to achieve great things. PUMA has good heritage in motorsport and we are constantly working with our partner teams to innovate our performance race apparel and footwear, and help them be the fastest and achieve success. We’re proud to work with the MERCEDES AMG PETRONAS team and look forward to the next phase of this relationship.”