Mercedes-Benz and the Masters are connected by the passion for perfection.
The Augusta National Golf Club announced at the end of April that Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginning at the 2014 Tournament. Having been an International Partner of the Masters since 2008, Mercedes-Benz will now become a Global Sponsor, joining AT&T and IBM. “The Masters is the most prestigious golf tournament in the world. It is a great honour for Mercedes-Benz to now be associated with the Masters Tournament as one of the three Global Sponsors”, says Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing.
“The partnership with the Masters Tournament has proven to be the perfect match for us since 2008. Both brands have long-standing traditions and are connected by the passion for perfection.”