The Augusta National Golf Club announced at the end of April that Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginning at the 2014 Tournament.

Mercedes-Benz becomes global sponsor of the Masters Tournament.

At the 2014 Tournament Mercedes-Benz will enter into a new worldwide partnership with the Masters.
  • Mercedes-Benz Becomes Global Sponsor of the Masters Tournament.

  • Mercedes-Benz and the Masters are connected by the passion for perfection.

    The Augusta National Golf Club announced at the end of April that Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginning at the 2014 Tournament. Having been an International Partner of the Masters since 2008, Mercedes-Benz will now become a Global Sponsor, joining AT&T and IBM. “The Masters is the most prestigious golf tournament in the world. It is a great honour for Mercedes-Benz to now be associated with the Masters Tournament as one of the three Global Sponsors”, says Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing.

    Mercedes-Benz ambassador Adam Scott wins at 2013 Masters in Augusta.

    “The partnership with the Masters Tournament has proven to be the perfect match for us since 2008. Both brands have long-standing traditions and are connected by the passion for perfection.”

    Mercedes-Benz: fascinating and multi-faceted as golf.

    “For this reason we have been engaged in the game of golf since the 1980’s”, says Lüder Fromm, Head of Global Marketing Communication for Mercedes-Benz Cars. “There is no doubt that the Masters Tournament is one of a kind and fits impeccably to our global golf strategy – The best or nothing. We are looking forward to extending our partnership with Augusta National and the Masters Tournament with great anticipation.

    Mercedes-Benz ambassador Bernhard Langer at 2013 Masters in Augusta.

    No other sport is as fascinating and multi-faceted as golf; a well-balanced combination of absolute athletic perfection and fascination, which is also perfectly reflected by the Mercedes-Benz brand and its values.”

    Adam Scott plays at 2013 Masters.

    Partnership with the oldest golf tournament in the world, the Open Championship.

    Mercedes-Benz has been active in the sport of professional golf since the 1980’s. Since 2008 Mercedes-Benz has been proud International Partner of the most prestigious golf tournament in the world, the Masters in Augusta. As a result of its partnership with the PGA of America, the brand with the star has been the “Official Vehicle” of the PGA Championship and the Senior PGA Championship. 2011, Mercedes-Benz’s golf activities were expanded through a partnership with the oldest golf tournament in the world, The Open Championship. Additionally, Mercedes-Benz supports a long list of other tournaments around the world for both amateurs and professionals. Every year, more than 65,000 players in over 60 countries take part in the MercedesTrophy, a global premium tournament series for amateurs.

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