Mercedes-Benz is again a Global Sponsor of the Masters Tournament.
Mercedes-Benz’ involvement in sport.
In April, the world of golf will turn its attention to Augusta, Georgia, where the world’s best players contest the first major of the year in a bid to win the legendary Green Jacket. Mercedes-Benz is again proud to be a Global Sponsor of the Masters Tournament in 2015. The new GLE Coupé, which will celebrate its US launch in August, is part of the international campaign in advertisements, commercials as well as online and social media channels. In addition, the car will be presented to Mercedes-Benz VIP-customers from all around the world during the Tournament week.
The GLE Coupé combines typical coupé attributes, such as sportiness, dynamism and agility, with the self-assured presence, versatility and ruggedness of an SUV.
The brand ambassadors.
Traditionally, Mercedes-Benz customers experience the brand ambassadors Martin Kaymer and Bernhard Langer as well as Rickie Fowler, brand ambassador for Mercedes-Benz USA, at exclusive meet & greets. This year sees the 30th anniversary of Bernhard Langer’s first Masters victory in 1985. Martin Kaymer starts out as the reigning US Open champion, while Rickie Fowler will be looking to improve on last year’s finish at the Masters (T5). Mercedes-Benz will provide all players and selected guests of the Augusta National Golf Club with an exclusive vehicle service for the week of the Tournament. Each of the brand ambassadors will drive a Mercedes-Benz GL 450 during the Tournament week, with the vehicle fleet also including S-Class models. Eager fans can visit Facebook to find interesting and useful information, photos and videos on the Mercedes-Benz brand ambassadors. For the first time, there are also dedicated channels on YouTube and Instagram.