“Barely any other form of sport is as exciting and as multifaceted as golf, a balanced mix of absolute sporting perfection and excitement. With its unique tradition, The Open Championship embodies our mission statement of “The Best”, and is therefore a perfect fit to our brand. We are proud to be a partner once again of the world’s most tradition yet innovative golf tournament”, says Dr Jens Thiemer, Head of Marketing Communications for Mercedes-Benz Cars.Mercedes-Benz brand ambassador Adam Scott will be travelling to The Open Championship for the first time as the number one in the world rankings. In previous years he was able to compete for victory right up to the final stages, and in 2014 he will be going all out to win the Claret Jug.
Martin Kaymer, Mercedes-Benz brand ambassador since the beginning of this year, is also certainly a candidate for the title, having already picked up two victories in 2014 at the Players Championship and the U.S. Open Championship.