The 2014 Laureus Media Awards.
Sport has the power to change the world.
On 12 November 2014 the Laureus Media Award will be presented at the Grand Hyatt Hotel in Berlin. Over 300 guests from the media, sport, society and business are expected to attend this official ceremony. Whether it’s the work itself or communicating it: those who endeavour to strengthen the cohesion and team spirit of children in games and sport will be rewarded. Up until 22 September2014 journalists from Austria and Germany had the opportunity to submit suggestions for the nominations in the “Spirit of Laureus” and “Social Sports Project” categories. Up to 30 September, for the prize in the “Social Media” category, photos and videos can be uploaded here.
Media Award in the media city of Berlin.
“The work of the media is decisive for the success of the Laureus Sport for Good Foundation. They transport the Laureus mission to the public and thus help to improve the life of underprivileged children and young people”, emphasises Dr Jens Thiemer, Laureus Manager and Head of Marketing Communications Mercedes-Benz Passenger Cars.
The location and date of the ceremony are particularly timely this year: it is taking place in parallel to the BAMBI awards. Also, in Berlin and the surrounding area there are many Laureus projects which are devoted to socially disadvantaged children and youngsters and which deserve media attention.
The Laureus Sport for Good Foundation.
The Laureus Sport for Good Foundation was started in 2001 and ever since it has been working on social sports projects which significantly improve life and social circumstances. There are now 13 projects which reach over 50,000 children irrespective of their gender, origin, religion, social group or health restrictions. The project leaders and the prominent mentors take the children under their wing and together with them tackle current social challenges such as integration, discrimination and drug abuse. From ice hockey and boxing to golf, football and winter sports: the children participating discover their talents and abilities and develop values such as discipline and determination – qualities which also help them in everyday life.