• Mercedes-Benz: Laureus Sport for Good Award 2018 – Ade’s Story.

    Ade‘s Story.

I change the game for kids.

The Laureus Sport for Good Award 2018 was awarded to an organisation that has used the power of sport to overcome violence, discrimination or disadvantage: Active Communities Network (ACN), an organisation which uses sport to help change the lives of young people in the UK, Ireland and South Africa. ACN believes all young people should have the same opportunity to succeed, regardless of their background. Using a variety of sports, the organisation works with marginalised and vulnerable young people, helping to strengthen and reinforce positive lifestyle choices, and offering a pathway to learning new skills and progressing into education, training and employment programmes.

Mercedes-Benz: Laureus Sport for Good Award 2018 – Ade’s Story.
Mercedes-Benz: Laureus Sport for Good Award 2018 – Ade‘s Story.

One of these young people is Ade Akande.

Ade grew up in the London Borough of Southwark – an area with extreme degrees of social inequality, crime and violence. Ade has personally been affected by these issues after one of
his best friends was shot and killed as a teenager and many others have been imprisoned as part of the local conflicts. Ade took a conscious decision – his life would take another path – and the love for football got him engaged with the Active Communities Network programme. The programme provides training opportunities and the chance to play matches on a regular basis, as well as the possibility of personal and social development with the help of the staff. In 2015 Ade left Active Communities Network to take on a full-time position with the Celtic FC Foundation as a project coordinator, but he’s still a role model for his peers and other young people in Southwark.