“Drive for Good”: every kilometre (in the lead) counts.
Symbiosis of charity and success.
The Shanghai Grand Prix racetrack is a good location for the Mercedes-Benz Silver Arrows – and for Nico Rosberg. In 2014, Rosberg, then 29, was the confident winner of the Chinese Grand Prix. In 2014 the two Silver Arrows were in first and second place. There is no doubt about it: successes are important in motorsport’s premiere class. Ever since the Shanghai Grand Prix, the 2015 Formula 1 season has seen Nico Rosberg and the MERCEDES AMG PETRONAS team combine charity with both success and driving for a good cause: for every kilometre Nico Rosberg is in the lead, Mercedes-Benz donates 100 euros to the Laureus Sport for Good Foundation – “Drive for Good” is the name of the initiative.
Laureus on the Silver Arrow.
“Drive for Good” will last for the entire 2015 Formula 1 season. The start of the Chinese Grand Prix in Shanghai was perfect timing because the 2015 Laureus World Sports Awards ceremony were held just a week later in Shanghai. The project is visible on the rear wing and along both sides of the cockpit of Rosberg’s Silver Arrow – and also on the back of his racing suit, which bears the Laureus logo in place of the Mercedes star.
Nico Rosberg has been an active ambassador for the Laureus Sport for Good Foundation for a long time now. In 2015, the well-loved Silver Arrow driver wishes to extend his commitment.
“Sport has given me a great deal”.
As part of the racing weekend, Nico Rosberg will auction off his worn and signed racing suit – and the proceeds will also go to the Laureus project “KICKFORMORE”. Rosberg said about his commitment as an ambassador: “I know how much sport has given me in my life and in my entire development. Discipline, ambition, focus, teamwork, learning how to get on with people, and respect for other people – I have learned all those things through sport. That’s why I find working for Laureus so important. I’m really pleased that I can contribute in this way.”
The SLS AMG GT3 drives for Laureus.
A selected AMG customer also purchased the one-hundredth Mercedes SLS AMG GT3 Customer Sports car. The Laureus special model carried a considerable extra fee, so the proceeds from the sale of the car went entirely to the Laureus Sport for Good Foundation. Together with the Mercedes-AMG performance and sports car brand, a total sum of 250,000 euros was made available to the foundation for its project work. The car from Affalterbach bears the Laureus logo and is intended to be used for future charity activities as part of the commitment to the foundation.
Former Formula 1 racing driver Mika Häkkinen handed over the SLS AMG GT3 to the customer in Shanghai at the Laureus World Sports Awards ceremony.
Laureus: helping through sports.
The Laureus Sport for Good Foundation addresses children’s social problems all over the world by means of sports. Currently, the foundation is funding over 150 social sports projects all over the world, with an upwards trend. Since the foundation was set up, a total of over 60 million euros of donations has been raised. Worldwide, 1.5 million children and young people between eight and 18 have received support.