Laureus Sport for Good Foundation: A team for South Africa.
Laureus Sport for Good in South Africa.
Mercedes-Benz South Africa and the Laureus Sport for Good Foundation South Africa proudly announce a new national partnership in Cape Town. Mercedes-Benz has actively supported professional and amateur sport on a global scale for decades and has become established as a leading partner in the fields of motor sport, football, golf, horse riding and tennis.
This partnership will see three million rand, an estimated 250,000 USD - invested in the work of the Foundation in 2015.
A good start into the day.
The announcement was made at a Mercedes-Benz and Laureus Sport for Good Foundation breakfast ahead of the Cape Town Cycle Tour. Expert opinions and insights for the race were shared by a panel of renowned cycling personalities. Among others, the event was attended by Doug Ryder, principal of Africa’s first pro-cycling team to qualify for the Tour de France and a Laureus Ambassador and Yann le Moenner, CEO of ASO – organisers of the Tour de France. Mercedes-Benz South Africa and the Laureus Sport for Good Foundation South Africa will be hosting four additional sports themed breakfasts over the course of 2015 as part of this unique partnership.
The partnership with Laureus in South Africa will further deepen the engagement in local communities. According to Says Mayur Bhana, Vice-President for Corporate affairs at MBSA, “Laureus offers inspiration to young and vulnerable people in disadvantaged communities to turn their dreams into reality through hard work and determination.”
The aim is to provide individual and collective perspectives in order to improve people’s daily life experiences.
A philosophy that inspires.
Doing good in the Sports World can just as well entail social betterment. As Morné du Plessis, Chairman of the Laureus Sport for Good Foundation South Africa emphasizes: “We are truly delighted to be extending this relationship in South Africa. We share the common goal of wanting to inspire young people and address social issues in disadvantaged communities through sport”. Says Mayur Bhana, Vice-President for Corporate affairs at MBSA further amends: “Sport also provides opportunities to learn valuable life-skills that can be applied to all areas of their lives and we are proud of the value this partnership brings to the communities in which Mercedes-Benz South Africa operates.”