New national partnership.
Mercedes-Benz is further expanding its worldwide involvement in the area of corporate social responsibility and stepping up its cooperation with the Laureus Sport for Good Foundation. In the run-up to the Laureus World Sports Awards, which will be held in Shanghai on 15 April 2015, the premium automobile manufacturer has announced a new national partnership: Mercedes-Benz and Laureus in China are joining forces under the aegis of the Mercedes-Benz Corporate Citizenship Alliance Initiative. The goal is to improve the lives of disadvantaged children and young people in China through joint sport projects. This step will mark the establishment of the first national Laureus Sport for Good Foundation in Asia.