A Sprinter full of team spirit.
It’s what’s inside that counts. And the Mercedes-Benz Sprinter van, which was presented to the ‘Bola pra Frente’ initiative during the Laureus World Sports Awards on 10 March, is a perfect example of this. It will put beaming smiles on the faces of children, see them stretch their hands excitedly into the air and make them race along the streets of Rio de Janeiro. The reason? Stored inside the Mercedes-Benz Sprinter van are well over a thousand pairs of football boots that will bring great joy to street children aged between six and 17. The project is being backed by top international stars such as Franz Beckenbauer, Carlos Alberto, beach volleyball Olympic champion Jonas Reckermann and Laureus ambassadors Ruud Gullit and Jens Lehmann.
Laureus is a fundamental component of corporate social responsibility at Mercedes-Benz,' says Anders Sundt Jensen, head of brand communications for Mercedes-Benz Cars and Laureus Director. 'We believe in the power of sport as a means of bringing people from different countries and cultural backgrounds closer together.'