The Laureus World Sports Awards are coming to Berlin.
A prestigious event with global reach.
The awards ceremony will be attended by top active and former sports personalities and followed online and on TV by viewers around the world. The event is to be held in Europe again for the first time since 2012, after being staged in leading sporting cities around the globe in recent years, including Rio de Janeiro and Shanghai.
The Laureus World Sports Awards 2016 will be presented in seven categories in acknowledgement of top sporting achievements in 2015: World Sportsman of the Year, World Sportswoman of the Year, World Sportsperson of the Year with a Disability, World Team of the Year, World Action Sportsperson of the Year, World Breakthrough of the Year and World Comeback of the Year.
Sporting luminaries who have received the Laureus Award since 2000 include Usain Bolt, Novak Djoković, Michael Schumacher, Roger Federer, Serena Williams, Alex Ferguson, Lewis Hamilton, Rafael Nadal, Pelé, Steve Redgrave, Ronaldo, Kelly Slater, Shaun White, Jelena Issinbajewa, Zinédine Zidane and the German world champion football team of Joachim Löw. After 2,000 leading sports journalists from all over the world have submitted their nominations, the winners of the 2016 Laureus World Sports Awards will be chosen in a secret vote by the ultimate sports jury – the 55 members of the Laureus World Sports Academy, each of whom is a living legend of the sports world. All award winners receive a Laureus statuette produced exclusively by Cartier. The Laureus World Sports Awards are recognised as the most important awards in the international sporting calendar.
Lasting positive impact of Sport for Good.
The awards do not centre solely on the achievements of the world’s greatest athletes. They also have a significant influence on the grass-roots work carried out by the Laureus Sport for Good Foundation. Since its founding, the foundation has supported more than 150 sports-related social projects all over the world, and to date it has changed the lives of millions of children and young people for the better. In Germany, the Laureus Sport for Good Foundation supports 16 sports-related social projects aimed at providing young people with new skills and bringing communities closer together.
It addresses social challenges such as integration problems, discrimination and juvenile crime. Germany and Austria have helped more than 50,000 children and young people since 2001.
Change the world with sports.
Edwin Moses, two-time Olympic champion and Chairman of the Laureus World Sports Academy, was pleased to learn that the award ceremony is taking place in Germany. “Sport enjoys a virtually unrivalled level of popularity here, and I’m sure the gala will be an unforgettable experience.” Additionally Dr Jens Thiemer, Vice President Marketing at Mercedes-Benz Passenger Cars and global trustee of the international Laureus Sport for Good Foundation, said that Mercedes-Benz as a founding partner of Laureus are delighted that the 2016 Laureus World Sports Awards are to be staged in Germany for the first time. “We will come together in Berlin to honour the most successful sportsmen and sportswomen and to publicise once again Nelson Mandela’s mission statement that sport has the power to change the world. This mission statement has become the driving force and philosophy behind the entire Laureus movement, whose more than 150 Sport for Good projects worldwide are helping to make the lives of socially disadvantaged children and young people that little bit better.”