• The new Mercedes-Benz X-Class drives over a stony landscape

    At the summit: The X-Class meets mountain biking. Mercedes-Benz Vans becomes ...

    Mercedes-Benz Vans becomes the main partner of the UCI Mountain Bike World Cup and World Championships.

Partnership with the Union Cycliste Internationale.

For the market launch of the X-Class, Mercedes-Benz Vans is extending its commitment to sports: From 2018 the Mercedes brand will become presenting sponsor of the the UCI Mountain Bike World Championships and title sponsor of the UCI Mountain Bike World Cup. 'Mountain biking enjoys tremendous popularity around the world – both as a hobby and a professional sport. The UCI Mountain Bike World Cup takes place globally, and attracts hundreds of thousands of spectators. It is additionally broadcasted in 86 countries. As such mountain biking, and in particular the partnership with the UCI, is a perfect match for our X-Class. The X-Class is aimed at sports enthusiasts and those who live an active lifestyle. The core markets are not only Europe, but also Australia, South Africa and South America', explains Sonja Schneemann, Head of Marketing Communications and Operations Mercedes-Benz Vans.

A mountain bike rider at sunset
A mountain bike rider

About the Union Cycliste Internationale (UCI).

Founded on April 14, 1900, in Paris, France, the Union Cycliste Internationale (UCI) is the world governing body for cycling. Its mission consists of developing and overseeing cycling in all its forms, for all people,from a competitive sport, as a healthy recreational activity, as means of transport and just for fun. The UCI governs eight disciplines of the sport of cycling: road, track, mountain bike, BMX, para-cycling, cyclo-cross, trials, and indoor cycling. The UCI Mountain Bike World Cup was created in 1991. Races take place in cross-country Olympic and downhill, on several continents and in several age classes.

Eye-catching promotional activities.

The commitment to UCI mountain biking with the new Mercedes-Benz X-Class will be accompanied in 2018 by a host of comprehensive online and offline marketing initiatives. For example, spectators can look forward to promotion packs, VIP tickets, VIP rides along the competition route and test drives in the pickup. In addition, there will be targeted use of social media under the hashtag #MBWorldCup.

The partnership, which is planned to last three years until 2020, started with the first World Cup race in Stellenbosch, South Africa, on 10th March 2018.

UCI Mountain Bike World Cup Kalender 2018.

Stellenbosch, South AfricaMarch 10 (Cross Country)
Lošinj, CroatiaApril 21-22 (Downhill)
Albstadt, GermanyMay 19-20 (Cross Country)
Nové Mesto, Czech RepublicMay 26-27 (Cross Country)
Fort William, ScotlandJune 2-3 (Downhill)
Leogang, AustriaJune 9-10 (Downhill)
Val di Sole, ItalyJuly 7-8 (Downhill/Cross Country)
Vallnord, AndorraJuly 14-15 (Downhill/Cross Country)
Mont-Sainte-Anne, CanadaAugust 11-12 (Downhill/Cross Country)
La Bresse, FranceAugust 25-26 (Downhill/Cross Country)
UCI MTB World Championships – Lenzerheide, SwitzerlandSeptember 4-9
The new Mercedes-Benz X-Class in a forest, some are people loading mountain bikes into the back of the truck

The new Mercedes-Benz X-Class.

The Mercedes-Benz X-Class unites the typical characteristics of a pickup with the classical strengths of a Mercedes: convincing robustness with modern design, impressive off-road capabilities with high driving dynamics and safety, sophisticated functionality and stylish comfort. The new X-Class has a comfort suspension with a ladder-type frame, rear multi-link solid axle, front independent wheel suspension and coil springs on both axles. On this platform it enters the market with different design and equipment lines, various drive variants, the largest choice of materials and colours in the segment and an extensive range of accessories developed by Mercedes-Benz which allow for further individualization.