Mercedes-Benz and triathlon: even more performance in endurance sports.
Female IRONMAN athletes powered by Mercedes-Benz.
Good news for endurance sports: in 2016 female triathletes are sponsored as well. Among them Anja Beranek, twice winner of the IRONMAN in 2015, who from now on is attending training sessions and competitions in a compact Marco Polo camper van as a new brand ambassador. “The Marco Polo is a source of energy for me when training and in competitions. My drinks and snacks stay fresh in the refrigerator, I can make a nice, hot cup of coffee on the gas stove, and the comfortable roof bed even allows me to have a power nap when I want”, says Beranek about her new companion. Besides Anja Beranek, the two top-class triathletes Åsa Lundström and Kaisa Lehtonen are now likewise representing the Mercedes-Benz brand.
Back to the top.
With the V-Class, Mercedes-Benz is continuing its partnership with European championship runner-up Sebastian Kienle in 2016. He is one of Germany’s most successful triathletes and won the 2014 IRONMAN world championship in Hawaii. In last year’s European championship he achieved second place behind Jan Frodeno. So 2016 is to be the year of revenge for Kienle. His goal is to regain the top position.
“I am highly motivated at the start of the new season, and my clear aim is to bring the best out of me. I am very pleased that Mercedes-Benz is continuing to support me with a V-Class”, says Kienle about the partnership.
Reinforcement for TEAM SPORT FOR GOOD.
This year too, TEAM SPORT FOR GOOD is being sponsored by Mercedes-Benz as part of its commitment to triathlon. On behalf of the Laureus Sport for Good foundation, the team collects money which is used to support worldwide social sports projects for children and adolescents.
The three German triathlon professionals Timo Bracht, Horst Reichel and Julian Beuchert were already members of the team last year, and in 2016 they are reinforced by Kaisa Lehtonen from Finland and American-born Darby Thomas. This season TEAM SPORT FOR GOOD is also represented by Mercedes DTM driver Daniel Juncadella from Spain and the German DTM legend Manuel Reuter. Also on board is Marion Hentzel, conveying the health claim “Sport for Good” with his know-how as a diabetes patient.
A strong partnership for the future.
Mercedes-Benz has already been a partner of the IRONMAN European Tour since 2014. As in previous years, V-Class vehicles are on hand in 2016 to provide support and shuttle services during competitions. This year Mercedes-Benz is also represented at twelve IRONMAN events with a variety of communication and activation projects. One of them is the IRONMAN European Championship in Frankfurt – the highlight of the European season – held on 3 July.
Mercedes-Benz race calendar:
22.05.2016 IRONMAN 70.3 St. Pölten
05.06.2016 IRONMAN France (Nice)
05.06.2016 IRONMAN 70.3 Kraichgau,
presented by KraichgauEnergie
26.06.2016 IRONMAN Austria (Klagenfurt)
03.07.2016 IRONMAN Frankfurt
17.07.2016 IRONMAN UK (Bolton)
27.07.2016 IRONMAN Switzerland (Zurich)
14.08.2016 Sparkassen Finanzgruppe IRONMAN 70.3 Wiesbaden
20.08.2016 IRONMAN Sweden (Kalmar)
28.08.2016 IRONMAN 70.3 Zell am See-Kaprun
11.09.2016 IRONMAN 70.3 Rügen
24.09.2016 Thomas Cook IRONMAN Mallorca (Alcúdia)