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Professional triathlete Daniela Ryf is a new V-Class brand ambassador. Mercedes-Benz Vans expands its 2017 triathlon commitment.

Mercedes-Benz Vans expands its 2017 triathlon commitment.

Professional triathlete Daniela Ryf is a new V-Class brand ambassador.

Reinforcement for the “PowerLadies”.

In 2017 Mercedes-Benz Vans expands its now three years of commitment to the triathlon, and places its trust in woman-power – with the professional triathlete and reigning IRONMAN Hawaii champion Daniela Ryf as a new V-Class brand ambassador. “We conceived our commitment to the triathlon for sustainability from the start, and are continuously expanding it. We first supported female triathletes in 2016. This was well received. Accordingly, I am pleased that with Daniela Ryf we have gained a successful reinforcement for our ‘PowerLadies’,” says Sonja Schneemann, Head of Marketing Communications and Operations Mercedes-Benz Vans.

With the professional triathlete and reigning IRONMAN Hawaii champion Daniela Ryf as a new V-Class brand ambassador, Mercedes-Benz places its trust in woman-power.
Swiss-born Daniela Ryf has been a professional triathlete since 2007. At the legendary IRONMAN in Hawaii she won first place twice in succession in 2015 and 2016.

New V-Class brand ambassador.

Swiss-born Daniela Ryf has been a professional triathlete since 2007. At the legendary IRONMAN in Hawaii she won first place twice in succession in 2015 and 2016. “I am pleased about the partnership with Mercedes-Benz Vans,” says Daniela Ryf. “The V-Class is the perfect companion for me. It offers sufficient space for my equipment – from my bicycle to my sets of sports clothing. At the same time it allows me to make a stylish appearance at contests and other events.”

As Brand Ambassador for Mercedes-Benz Vans, the 29-year-old will be on the road in a V-Class from now on. Apart from Daniela Ryf, three more professional triathletes will join the “PowerLadies” this year: Anja Beranek (Germany), Kaisa Lehtonen (Finland) and Åsa Lundström (Sweden). The partnership with Sebastian Kienle and the Team Sport For Good also continues throughout the upcoming season.

Mercedes-Benz Vans is supporting the triathlon for the fourth season running in 2017.

Commitment for the IRONMAN European Tour.

In 2017, Mercedes-Benz Vans expands its sponsorship agreement for the races of the IRONMAN European Tour, of which the following are new in the coming season: IRONMAN 70.3 Luxembourg, IRONMAN Maastricht, IRONMAN Hamburg and IRONMAN Italy Emilia-Romagna. V-Class vehicles will be available at the contests to provide support and shuttle services. In addition, Mercedes-Benz Vans will have a local presence with a show stand at selected races. Here spectators can find out about equipment, care and service aspects, and exchange views with the athletes and experts.

Commitment for the IRONMAN European Tour.

In 2017, Mercedes-Benz Vans expands its sponsorship agreement for the races of the IRONMAN European Tour, of which the following are new in the coming season: IRONMAN 70.3 Luxembourg, IRONMAN Maastricht, IRONMAN Hamburg and IRONMAN Italy Emilia-Romagna. V-Class vehicles will be available at the contests to provide support and shuttle services. In addition, Mercedes-Benz Vans will have a local presence with a show stand at selected races. Here spectators can find out about equipment, care and service aspects, and exchange views with the athletes and experts.

Mercedes-Benz Vans is supporting the triathlon for the fourth season running in 2017.

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