A taxi driver as the star of a new sport.
Which sport produces the world's best endurance athletes – swimming, cycling or running? At the end of the 1970s a group of top athletes got together in Hawaii to try to resolve the question. The answer was surprising: it was a taxi driver who fought off his 14 fellow competitors to emerge as the fastest over the three back-to-back disciplines.
When the 15 intrepid starters jumped into the Pacific on 18 February 1978, the idea behind today's IRONMAN was born. Gordon Haller was crowned the first Ironman. The IRONMAN World Championship, held on Big Island, Hawaii, is still one of the world's most prestigious triathlon events.