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  • Over 70,000 conference participants are looking from the present into the future at South by Southwest® (SXSW®), held in the Texan city of Austin from March 9 - 18.
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    SXSW 2018 in Austin: The Future is Unwritten.

Experience tomorrow today at me Convention.

From A for autonomous driving and artificial intelligence, through C for culture, E for electric mobility, F for future technologies, L for leadership and N for networking – these and other topics have already become as much part of our everyday lives as the alphabet. Over 70,000 conference participants looked from the present into the future at South by Southwest® (SXSW®), held in the Texan city of Austin from March 9 – 18. Mercedes-Benz, smart, the electromobility brand EQ, smart EQ fortwo and the mobility brands car2go, moovel, mytaxi and Blacklane presented their concepts for the future with dedicated activities and agendas from March 9 – 15 at Palm Park in Austin. Complementing this, me Convention offered inspiration, participation and networking for topics far beyond pure mobility through formats like “Mystery Talks by me Convention”. A varied programme with interesting content providing visitors around the Austin Convention Center some time out and comfort in style during the festival bustle.

Looking from the present into the future at South by Southwest.

smart EQ fortwo: CO₂-Emissionen kombiniert: 0 g/km; Stromverbrauch im kombinierten Testzyklus: 12,9 kWh/100 km.*

Over 70,000 conference participants are looking from the present into the future at South by Southwest® (SXSW®), held in the Texan city of Austin from March 9 - 18.

Fairmont Hotel.

The SXSW programmed “Intelligent Future Track” co-hosted by me Convention took place at the Fairmont Hotel. In September 2017, Mercedes-Benz organised the first me Convention in cooperation with SXSW during the Frankfurt Motor Show (IAA) in Germany.

The Intelligent Future track shined a light on the numerous opportunities presented by the increasing integration of artificial intelligence into essential parts of our lives. Speakers discussed the achievements and challenges that future technologies will bring about in medicine, communication, the environment, deep learning and autonomous mobility. At the same time the Concept EQ electric mobility ecosystem illustrated the Mercedes-Benz way into the automotive future.

Address: Fairmont Austin, 101 Red River Street, Austin, TX 78701 donates.tiptoes.fancy


  • Over 70,000 conference participants are looking from the present into the future at South by Southwest® (SXSW®), held in the Texan city of Austin from March 9 - 18.
    1

Palm Park.

Palm Park, 711 E 3rd St, Austin, TX 78701 horizons.such.month
Open between 9 am and 10 pm
Programme available at: https://goo.gl/wYeCqX
Highlights:
Mystery Talk by me Convention each day at 5:30 pm on the Pool Stage
Friday, March 9:
at 6:30 – 7:30 pm: Expert Talk Jan Frodeno & Guy Kawasaki at the Pool Stage
at 7:30 – 8:30 pm: live concert with Capyac, tiny house of smart
Saturday, March 10 at 9 am: Morning Run with Jan Frodeno

Palm Park is next to the Austin Convention Center, a short walk from the Fairmont. This constituted the centre piece of me Convention activities. This was where conference participants found a place of calm to relax during the festival bustle. The Pool Stage at Palm Park also acted as the central venue of me Convention.

At the Pool Stage, visitors could follow Intelligent Future Track sessions, take part in meditation sessions and participate in TIDAL DJ sets. Mystery Talks by me Convention, held each day at 5:30 pm, represented a particular highlight where the best SXSW speakers gathered each day for a discussion. The participants were only announced 30 minutes prior to the start of the session.

The tiny house of smart at Palm Park proves that there is room for urban life in the tightest of space – exemplified by the smart brand. This is where guests can experience that minimalism can offer maximum experience. During the day visitors can enjoy an interactive playground featuring the “smart ready to services” around the venue, and in the evenings there will be concerts and DJ sets on the roof of tiny house of smart.


Each brand showcased their products at interactive cubes throughout the entire site, where visitors could obtain information about different topics and exhibits. The new MBUX infotainment system, the TIDAL music streaming service, and innovations from mobility service providers moovel, car2go, Blacklane and MyTaxi rounded out the exhibition. Under the umbrella of “On the edge to autonomous mobility”, the four mobility providers presented their portfolios in the Mobility Cube in Palm Park. Outside the cube, visitors could discover the world through the eyes of an autonomous vehicle. This was made possible by the current moovel Lab project “Who Wants to Be a Self-Driving Car”. Equipped with sensors and a 3D camera whose information was visualized in virtual reality glasses, the visitor could steer the unconventional vehicle through the park.

On Saturday, March 10, at 9 am running enthusiasts could experience the “Morning Run” with Iron Man and Mercedes-Benz brand ambassador Jan Frodeno.


Looking from the present into the future at South by Southwest.

Hilton Hotel.

At the Hilton Hotel smart formed part of the 10th SXSW Accelerator Pitch, taking place as part of the Startup & Tech Sectors Tracks. For years the brand has been committed to fostering start-up companies and has also initiated its own smart urban pioneers contest.

Address: Hilton Austin, 500 E 4th St, Austin, TX 78701 warmers.trooper.ambient


Victorian Houses.

One of the most important assets during a busy convention is a quiet place with tasty coffee to rest or work. The Mercedes media lounge provided casual workspaces and comforting hospitality for journalists and influencers. The laid-back atmosphere offered an ideal environment for a productive time-out or networking. Our daily sessions gave thought-provoking impulses and provided a platform to exchange ideas and start a conversation with experts from our company, as well as other like-minded attendees.

Address: Victorian Houses next to Palm Park 606 E 3rd St, Austin, TX 78701 trails.meaning.dared. Open between 9 am and 8 pm. Access for accredited journalists only.


Over 70,000 conference participants are looking from the present into the future at South by Southwest® (SXSW®), held in the Texan city of Austin from March 9 - 18.

Daimler AG speakers on the official SXSW agenda.

Over 70,000 conference participants are looking from the present into the future at South by Southwest® (SXSW®), held in the Texan city of Austin from March 9 - 18.

About South by Southwest.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, TX, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film and music industries. The event, an essential destination for global professionals, features conference programming, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2018 will took place March 9 – 18, 2018.


About the me Convention.

The me Convention was presented under the claim #createthenew. It provides an open and inspiring platform for creative people from many different industries and has a clear focus on dialogue, interaction, networking and entertainment. The contents of the me Convention cover important topics for shaping the future. Together with SXSW, Mercedes-Benz has identified five relevant topics derived from its CASE (Connected, Autonomous, Shared & Service, Electric) future strategy: New Creation, New Urbanism, New Leadership, New Realities and New Velocity.


Over 70,000 conference participants are looking from the present into the future at South by Southwest® (SXSW®), held in the Texan city of Austin from March 9 - 18.