50 years of Mercedes-AMG success.
AMG – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and high driving dynamics. The company founded by Hans-Werner Aufrecht and Erhard Melcher in 1967 is celebrating its 50th anniversary in 2017. In the course of this half century, Mercedes-AMG has further consolidated its position as an extremely successful sports car and performance brand. The Affalterbach-based company represents the sporting spearhead of the Daimler Group. The focus will be on the brand promise of “Driving Performance” which unites the core strengths of AMG: cutting-edge technology and a passion for dynamic, emotionally appealing products.
Phenomenal engine technology.
The basis for this is the phenomenal engine technology of Mercedes-AMG. And the company from Affalterbach has lastingly underpinned its high development capabilities with the two in-house designed sports cars, the SLS AMG and the AMG GT. AMG started into the anniversary year with record figures under its belt, delivering almost 100,000 vehicles in 2016 and thus growing by more than 40 percent while being in the middle of the biggest strategic model initiative in the company’s history. At the same time, the sports car and performance brand has won entirely new groups of customers with its recently launched 43 series models. The 43 series models come with a powerful and efficient six-cylinder engine.
Choose from over 50 models.
With over ten new models being added to the product portfolio, from January 2017 performance-minded customers are able to choose from over 50 models. In each category, Mercedes-AMG boasts a comprehensive and impressive selection: from the most powerful production four-cylinder engine in the compact segment to sporty elegant models with a superior twelve-cylinder engine, from saloons and estates in a wide variety of output classes to a broad range of SUVs and coupés, to cabriolets and different types of roadsters. The available technology is among the best on offer in the respective vehicle categories, ranging from optimised rear-wheel drive to state-of-the-art all-wheel drive, as well as from a dual-clutch transmission to a sporty nine-gear automatic transmission.
Milestones in the history of the performance brand.
The company founded by Hans-Werner Aufrecht and Erhard Melcher has been fulfilling the dreams of performance enthusiasts for 50 years. Collaboration with Mercedes-Benz began in 1990. The C 36 AMG, launched in 1993, was the first vehicle on the market to result from the collaboration agreement with Daimler-Benz. In 2005, Mercedes-AMG became a wholly owned subsidiary of Daimler AG and 2009 saw the introduction of the Mercedes-Benz SLS AMG, the first vehicle to be developed entirely by Mercedes-AMG. AMG branched into motor racing with the SLS AMG GT3 in 2011. This was followed by the introduction of the Mercedes-AMG GT in 2014 and the launch of the 43 series models in 2015, introducing a broader target group to the brand.
Future Performance by AMG.
This year Mercedes-AMG is not only celebrating its successful past and present; above all it is looking forward. With the show car Mercedes-AMG GT Concept the sports car and performance brand is giving an indication of the alternative drive configurations AMG is designing. Over and above this the four-door coupé heralds the further extension of the AMG GT family. The third model series after the SLS AMG and AMG GT is now being completely autonomously developed at the company’s headquarters in Affalterbach. The designation and fundamental design elements on the front and tail end denote the family affiliation to the AMG GT.
The “EQ Power+” identifier on the mirror cam indicates the increased performance that can be expected from hybridisation at AMG. “The GT Concept – like the AMG hypercar, which we present at the International Motor Show in Frankfurt – illustrates how we are defining the performance of the future at AMG. Impressive driving dynamics coupled with high efficiency, resulting from an innovative drive system and tailored to the vehicle segment in question – that is Future Performance made by AMG”, says Tobias Moers, CEO of Mercedes-AMG GmbH.
AMG GT3 Edition 50.
With the new AMG GT3 Edition 50, Mercedes-AMG is presenting an exclusively equipped small series which is aimed at racing-enthusiast car collectors. It forms the basis for an extraordinary special model which Mercedes-AMG is issuing to mark its 50th birthday: the AMG GT3 Edition 50. A mere five car collectors will have the pleasure of parking this very special Customer Sports car in their garage. The striking special paint finish, worn by an AMG car for the first time, already signals the special status enjoyed by the Edition 50 in AMG model history. The open Performance exhaust system provides an acoustic USP and the elimination of the restrictor ensures optimised performance.