“For us, digitisation is more than zeros and ones. It is also a mindset. For us, an open corporate culture is just as much a part of the digital transformation as innovative ideas and new products”, say Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. As we open up strategically to new ideas and ways of working, the importance of new partnerships increases. An example of this is Daimler AG’s cooperation with Microsoft in building up the global big-data platform eXtollo.