NAIAS 2017: Starting the New Year from Pole Position.
Sixth record year in a row.
The sixth record year in a row took the brand with the three-pointed star to the top of the premium segment. Mercedes-Benz is providing even more impetus for 2017 with a raft of world premieres in Detroit. Alongside the new E-Class Coupé, debuts included the newest iteration of the successful GLA compact SUV and the Mercedes-AMG GT C Edition 50, presented by the performance brand from Affalterbach to mark the start of its 50th anniversary year. In parallel, the inventor of the automobile is pushing forward with the expansion of e-mobility.
Mercedes-AMG A 45 4MATIC: Fuel consumption combined: 7.3–6.9 l/100 km; combined CO₂ emissions: 171–162 g/km.*
Ongoing rejuvenation of the brand.
“We are extremely proud to have put ourselves back at the top of the premium segment in 2016 with sales of more than two million vehicles – and to have done so far sooner than 2020, which was our original target,” says Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “Major contributing factors to this success have been our model offensive and the ongoing rejuvenation of our brand throughout recent years.”
Prime examples of the brand’s rejuvenation are the compact vehicles from the A and B-Class as well as their siblings, the GLA, CLA and CLA Shooting Brake. Since 2012, Mercedes-Benz has sold more than two million compact cars from its current line-up of five models, with further variants to come. In the same period, the average age of A-Class buyers in Europe has fallen by more than 13 years.
Beauty meets intelligence – The new E-Class Coupé.
With expressive proportions, a clear, sensual design and long- distance comfort for four, the new coupé combines the beauty and the classic merits of a gran Turismo with state-of-the-art technology. With comprehensive smartphone integration, a widescreen cockpit and the very latest assistance systems, which also permit semi-autonomous driving, it offers the intelligence of the E-Class family.
“Its intelligence, its outstanding handling characteristics and its clean, sensual design are just three reasons why our customers will love the new E-Class Coupé,” says Ola Källenius, Member of the Board of Management of Daimler AG and, since the beginning of the year, responsible for Group Research and Mercedes-Benz Cars Development.
More powerful look: The new GLA.
The first model presented by Mercedes-Benz at the NAIAS is the facelifted GLA – with an expanded range of engines, targeted visual accentuation both inside and out and updated equipment variants. Redesigned bumpers, new alloy wheels and the new “canyon beige” paint colour give greater visual emphasis to the SUV genes and create an even more powerful look.
GLA 250 4MATIC:
Fuel consumption combined: 6.6–6.5 l/100 km;
combined CO₂ emissions: 155–152 g/km.*
At the top of the model range is the new Mercedes-AMG GLA 45 4MATIC, which has been visually and technically revised. Aerodynamic measures improved handling and stability, while drag drops to a cd figure of 0.33. The Yellow Night Edition comes with a particularly sporty equipment spec. and likewise celebrates its premiere in Detroit.
Mercedes-AMG GLA 45 4MATIC:
Fuel consumption combined: 7.4 l/100 km;
combined CO₂ emissions: 172 g/km.*
AMG is turning 50.
The NAIAS 2017 also marks the start of an anniversary year. The Mercedes-AMG performance brand celebrates its 50th birthday in 2017. With almost 100,000 vehicle deliveries in 2016 and growth of more than 40 percent, Mercedes-AMG heads into its milestone year with a strong tailwind. “After 50 years in the fast lane, there are only two options – slow down or pick up the pace even further. There was never any doubt at Mercedes-AMG that we would go for the second option,” says Tobias Moers, CEO of Mercedes-AMG GmbH. “The AMG GT C is the perfect illustration. In less than three years, the second vehicle we developed entirely in-house has become a fully-fledged family of seven models.”
Heading into the future with CASE.
With its new corporate strategy entitled CASE – which stands for “Connected”, “Autonomous”, “Shared” and “Electric Drive” – the brand is marking out the cornerstones for its future success and the reshaping of mobility. Playing a particularly important role within this is the topic of e-mobility. The company has announced plans to invest ten billion euros in its e-mobility offensive. Mercedes-Benz is bringing together all its electric-mobility activities under the new EQ brand. The vehicle Concept EQ provides a preview of a completely new generation of vehicles.