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World Premiere of the A-Class in Amsterdam.

The new A-Class celebrated its world premiere in Amsterdam. Against a modern setting with a festival atmosphere more than 450 invited guests experienced the new benchmark in the compact class. With the new A-Class, the brand introduces the new highlight MBUX – Mercedes-Benz User Experience – first in the compact class rather than the luxury class.

Technologically, it is not only the new MBUX infotainment system that sets it apart from the competition – it also offers a range of safety and driver assistance systems that were previously reserved for the luxury class. This also applies to the redesigned appearance. The purist, surface-emphasised design is the next step in the design philosophy of sensual purity.