AMG Private Lounge – true passion wants to be shared.
Passion for performance.
A Mercedes-AMG not only embodies absolute cutting-edge technology and superlative performance. A Mercedes-AMG is also the key to a special world. As a Mercedes-AMG owner, you can become a member of the AMG Private Lounge and as a result benefit from insider knowledge straight from the headquarters. You can make online contact with Mercedes-AMG drivers from all over the world to experience the fascination of high-performance vehicles from Mercedes-AMG in a completely new dimension.
Yet the AMG Private Lounge is not just a virtual experience: very special highlights are driver training sessions and lifestyle events in the world's most beautiful locations.
Exclusive online community.
The centrepiece of the AMG Private Lounge is the internet platform. The website regularly provides owners with news from Mercedes-AMG. They can browse a variety of event reports, discover exclusive spy shots of new models in the gallery or search for their personal dream vehicles. In addition, numerous discussion forums offer an opportunity to get in touch with AMG enthusiasts from all around the world. Also, AMG experts are available to give a first-hand account of life behind the scenes at Mercedes-AMG.
Sharing a passion for something special.
The event highlights of the AMG Private Lounge include the AMG Private Lounge Days. These are annual, multi-day events that offer the participants exceptional experiences in exciting locations. At the AMG Private Lounge Days 2014 in Palm Springs, the members were the first customers to experience the Mercedes-AMG GT S on the race track. David Coulthard, accompanying the event as AMG Brand Ambassador, was on hand to hold conversations with the participants throughout the entire event.
A further highlight was an excursion in Mercedes-AMG vehicles to Idyllwild in the surrounding mountains. The crowning glory was a barbecue at the race track with musical accompaniment, followed by a drift show by AMG Driving Academy instructors.
Mercedes-AMG GT S:
Fuel consumption combined: 9.6 - 9.4 l/100km;
combined CO₂ emissions: 224 - 219 g/km.*
Lifestyle made by AMG.
Many community activities take place in collaboration with the AMG Driving Academy and other cooperation partners. The AMG Private Lounge offers unforgettable experiences: thrilling driver training sessions, private encounters with motorsport celebrities or glamorous evening events with high-profile guests. With its partner IWC SCHAFFHAUSEN, the AMG Private Lounge regularly organises exceptional events: members are given an insight into the production of hand-crafted IWC luxury watches and can demonstrate their skill in a professionally supervised watch-making course. The programme is rounded off with a sightseeing flight over Zurich as well as with guided tours in the current Mercedes-AMG model range. Another trip took the members in various Mercedes-AMG vehicles to the island of Sylt to experience a cruise on board Sea Cloud II, an opportunity to enjoy maritime relaxation and the stylish luxury of a 5-star yacht.
Home of Driving Performance.
The AMG Private Lounge can also be physically experienced in Affalterbach: the tastefully designed physical AMG Private Lounge offers the perfect setting in which to hand over Mercedes-AMG vehicles to their new owners. In addition, community members can meet with AMG experts for insider discussions. As a member of the AMG Private Lounge, you also have an opportunity to visit the Mercedes-AMG headquarters to experience the fascination in the very place where the heart of the brand beats loudest: a series of events called “AMG Insights” invites members to visit Mercedes-AMG behind the scenes and to take part in exclusive previews and product presentations. Affalterbach is also the starting point for guided tours through the varied landscape of southern Germany.
This gives the participants a chance to experience the various Mercedes-AMG models in action and to get a close-up feel of the thrilling performance of the vehicles. For example, one guided tour in a fleet of Mercedes-AMG A 45 vehicles took the members to Rastatt for a fascinating insight into the production of the compact models.
Mercedes-AMG A 45:
Fuel consumption combined: 7.1 - 6.9 l/100km;
combined CO₂ emissions: 161 g/km.*
Contact, friendship, team spirit.
In addition, the AMG Private Lounge team regularly organises member meetings with an international focus – so-called gatherings. Members come in their own vehicles to exciting locations and race tracks to discuss their hobby and meet other enthusiasts. Of course, AMG experts are also on hand to conduct technical discussions, present new vehicles or share in a lap on the circuit. The community experience is rounded off with a varied supporting programme in a relaxed atmosphere. The AMG Private Lounge team supports networking between members and therefore also promotes private meetings: member gatherings organised through the forum are sponsored by Mercedes-AMG with special give-aways and an exclusive AMG Private Lounge hologram sticker for each participant.
This decal is exclusively reserved for members of the AMG Private Lounge. By affixing the decal to their windscreen, they signify their membership of one of the world's most exclusive communities. Do you own a Mercedes-AMG and this has made you curious? Then join the AMG Private Lounge now and enjoy its diverse offerings. To do so, visit the homepage of the AMG Private Lounge.