“Built to be wild”: The Mercedes-AMG GT C Roadster in “Easy Driver”.
Homage to a series of legends.
“Easy Driver” pays homage to a series of legends: true to the original of the cult film from 1969, no-one else except its main actor and Mercedes-Benz fan Peter Fonda and the song “Born to be wild” by the band Steppenwolf were eligible. Directed by Oscar-winning duo Joel and Ethan Coen, the film unites the legendary actor with the new Mercedes-AMG GT C Roadster. Together they rediscover the sense of freedom and adventure that Fonda used to experience on his motorbike trips across the vast American plains.
#easydriver: Intensive feeling of freedom.
“The film is a really successful media kick-off into our 50th company anniversary. We are delighted that the new Mercedes-AMG GT Roadster is going to be playing a major role at this year’s US-American football final. Freedom and adventure are the perfect fit for a car that provides the most intensive way ever to experience true Driving Performance,” says Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.
Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars, adds: “Times have changed, and not just for Peter Fonda. ‘Easy Driver’ aims to show that that intensive feeling of freedom is absolutely compatible with our GT Roadster, without losing any of the fascination of those earlier days.”