Further features of the campaign: an extensive web special with the above product films, snippets and extensive print motifs rounds off the campaign.
The B-Class web hub presents the sports tourer with a series of specially created images, while the product page describes the features.
Along the same lines as the superordinate campaign theme, the print motifs also portray different life situations that are quite common in the 21st century, thanks to the free choice of lifestyle. The motifs were photographed by the Briton Dan Burn-Forti.
Credits: the idea, conception and implementation of the campaign were by antoni garage, the European creative lead agency for Mercedes-Benz.