Product of groundbreaking technologies.
Mercedes-Benz is using an exceptional campaign to show the benefits of its Plug-In Hybrid technology. Both the C 350 e and the MERCEDES AMG PETRONAS Team’s current Formula One car embody the headline “Success has two sides. More electricity. Less fuel.” Both the racing car and the series production model are the product of new, groundbreaking technologies. The campaign shows how Mercedes-Benz brings innovative hybrid technology from the race track to the street so that everyone can experience it. The international campaign consists of six print motifs and a TV commercial. In the print motifs, the C 350 e presents itself far away from the city on forgotten streets which run through a prohibited area.
The streets are rough and dusty – the perfect testing ground for hybrid technology. Here, the benefits of the C 350 e come to the fore: efficiency, dynamism and comfort. Extreme perspectives bring the benefits to the fore in the motifs. The print campaign will run until 30 September 2015.