Success has two sides.
Product of groundbreaking technologies.
Mercedes-Benz is using an exceptional campaign to show the benefits of its Plug-In Hybrid technology. Both the C 350 e and the MERCEDES AMG PETRONAS Team’s current Formula One car embody the headline “Success has two sides. More electricity. Less fuel.” Both the racing car and the series production model are the product of new, groundbreaking technologies. The campaign shows how Mercedes-Benz brings innovative hybrid technology from the race track to the street so that everyone can experience it. The international campaign consists of six print motifs and a TV commercial. In the print motifs, the C 350 e presents itself far away from the city on forgotten streets which run through a prohibited area.
The streets are rough and dusty – the perfect testing ground for hybrid technology. Here, the benefits of the C 350 e come to the fore: efficiency, dynamism and comfort. Extreme perspectives bring the benefits to the fore in the motifs. The print campaign will run until 30 September 2015.
Dynamism meets efficiency.
The C 350 e, the second Plug-In Hybrid model that Mercedes-Benz is introducing after the S-Class, impresses with its exceptional dynamism and efficiency. The vehicle allows up to 31 kilometres of electric and thus locally emission-free driving.
Its four-cylinder petrol engine, in conjunction with a powerful electric motor, gives it a total system output of 205 kW (279 hp) with a system torque of 600 newton metre. The new C 350 e thus delivers the performance of a sports car while offering a certified consumption of just 2.1 litres of fuel per 100 kilometres in both its Saloon and Estate variants.
The TV commercial shows a dynamic drive from the driver’s perspective through tight corners and long straights. A second vehicle keeps appearing. The viewer sees an exciting neck-and-neck race. At the end of the drive, we see both cars stopped in front of a parking garage. A voice-over says: “The two best drivers in the world…”. One of the drivers sticks his arm out and up in an attempt to pull the ticket. We recognize Lewis Hamilton. He is sitting in his Formula One car in front of the barrier. Nico Rosberg is beside him at the second barrier in the C 350 e. He clearly has the advantage and confidently takes out the ticket, puts on his winner’s smile and disappears into the dark parking garage. But Hamilton doesn’t give up. He quickly closes his visor, accelerates and drives underneath the barrier.
The voice-over adds: “...and one winner: hybrid technology from Mercedes-Benz.” The 35-second commercial will be aired until 29 November 2015. It is available on YouTube. Jung von Matt/Neckar is responsible for the concept and realisation of the campaign.