It takes quite a bit of time to read the list of ingredients needed for an effective TV campaign – after all, it’s a long list and even more so when one of the two new TV commercials is for the new Mercedes-Benz E-Class. Its title: Impressed. Location: Ávila – stunningly beautiful, barren mountain scenery in Spain. Bright and early on the morning of the first filming day, the E-Class – at that time still a secret – was transported to the movie set: completely covered, to protect it from the curious eyes of observers. Fortunately, they were scarce at that time of day and in that particular location. Then the action started: there were many meticulously planned scenes on the agenda including driving scenes, sudden hard braking and shots from inside the cockpit.
Time just raced by. For the driving scenes, a so-called 'Russian arm' was used – a complex and extremely mobile camera system, fixed on top of a Mercedes-Benz M-Class. Here, film technology meets perfection. Before the sun set behind the mountains at the end of the day's filming, there were very many promising takes 'in the can'.