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  • The Concept EQA – Electric athlete.
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    The Concept EQA – Electric athlete.

    With the Concept EQA Mercedes-Benz demonstrates at the IAA in Frankfurt how the EQ strategy can be introduced to the compact class.

Electric initiative is gathering pace.

“With the Mercedes-Benz Concept EQA, our electric initiative is gathering pace: by 2022 Mercedes-Benz Cars will have more than ten all-electric vehicles on the market,” stated Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. Featuring one electric motor at the front axle and one at the rear, the electric athlete has a system output of over 200 kW. The drive characteristics can be altered by varying the permanent all-wheel drive's front to rear torque distribution. The Concept EQA shows which program has been selected on a unique virtual radiator grille.


Range of around 400 kilometres.

In combination with the intelligent Mercedes-Benz operating strategy, the Concept EQA achieves a range of around 400 kilometres, depending on the battery capacity installed. The highly efficient lithium-ion battery with pouch cells is supplied by the Daimler subsidiary Deutsche ACCUMOTIVE. Thanks to their modular design, the innovative battery systems have a model-specific total capacity of over 60 kWh. The Concept EQA can be charged via induction or wallbox and is also ready for rapid charging. The vision for using public charging stations is “seamless charging”: this Mercedes me-based service makes it easy to charge and pay at different charging stations.


Design idiom of Sensual Purity.

At the same time, the Concept EQA is another example of the logical evolution of the Sensual Purity design idiom: sharp edges and lines have been significantly reduced. One example of the new electric aesthetic is the light technology which features laser fibres. Here a laser-activated medium is embedded in the centre of a fibre-optic cable. The eye-catching spiral-shaped light signet underlines the electric concept, its design evoking the copper windings of an electric motor and the animation visualising electrical impulses.


High driving dynamics thanks to different drive programmes.

The two drive programmes “Sport” and “Sport Plus” offer a different front to rear torque distribution, allowing a choice of individual drive characteristics. The black panel at the front end acts as a virtual radiator grille and changes its look according to the drive programme. In the “Sport” drive programme, the grille depicts a flaming wing in horizontal format, while in “Sport Plus” mode vertical struts in the style of a Panamericana radiator grille are displayed.


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EQ: New electric mobility brand.

EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to charging services and home energy storage units. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself.

Future models will embody the essentials of state-of-the-art electric mobility: the fusion of emotively appealing and intelligent design, exceptional driving pleasure, high everyday practicality and maximum safety, a hallmark of every vehicle from the inventor of the automobile. The first series-produced model of the new EQ product brand, the EQC, is set to be produced at the Mercedes-Benz plant in Bremen from 2019. It is based on the Concept EQ exhibited in Paris last year.

Charging in less than 10 minutes.

The vehicle can be charged via induction or wallbox and is also ready for rapid charging. At a rapid charging station the Concept EQA can be charged enough in less than 10 minutes to produce a range of 100 km. In addition to its internal development and production expertise and its modular strategy for alternative powertrains, part of Daimler AG’s philosophy is to ensure that it has direct access to key components for electric mobility.


Intelligently connected charging solutions.

Mercedes-Benz already offers an extensive charging infrastructure for electric cars, including the free “Charge&Pay” app for convenient recharging at public charging stations as well as – for home-owners and businesses – stationary energy storage units for the power generated by photovoltaic or solar systems. In future maintaining the power supply will be even more straightforward, thanks to charge management and the intelligent charging station search. With Mercedes-me-based charging, the customer remains within the Mercedes-Benz electromobile ecosystem and gets all of the services from a single source.


Full coverage infrastructure at loading stations.

Intelligently networked charging solutions form an integral part of the Mercedes-Benz Cars electric mobility initiative, as customer acceptance of electric mobility is closely associated with the availability of a comprehensive infrastructure. In spring 2017, Daimler AG became lead investor in the US charging solution provider ChargePoint Inc. The aim of this strategic investment is to significantly expand the portfolio in the area of intelligent charging solutions and to provide the customer with an all-embracing, premium electric mobility service.


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