The hardest job in the world: child’s play.
The ice-cream falls out of the cornet of a small girl sitting on the rear seat, a golden retriever shakes itself on the rear bench seat after a bath: scarcely any parent has not experienced – and feared – these and similar scenarios. The film for the new Citan Tourer campaign is full of such horrors, and conveys this: even a car like this cannot prevent them from happening – but it can cope with them! The message: “Takes whatever day-to-day life throws at it.”
At present the seven-seater is mainly well-known as an all-rounder that easily copes with the day-to-day workload of tradespeople, small businesses and service providers. It is rarely perceived as a potential family vehicle.