The She’s Mercedes kick-off event was held in Hamburg. At the beginning of September twenty successful women from the fields of business, art and culture accepted a personal invitation to a networking dinner in the Hanseatic city. The 'FrachtRaum' – a stylish and impressive location on Neuer Wall in the heart of Hamburg – offered the perfect ambiance for personal encounters, inspiring dialog in small groups and new ideas.
The focus of the evening was on exchange of views and interaction. Following an address by Mercedes-Benz and a welcome with a round of personal introductions, the participants moved to themed Inspiration Corners for a lively exchange of ideas. The 'networkers' discussed their wishes, individual expectations of the brand and ideas for the future with confidence, creativity and a great deal of commitment.
The networking evening ended with a pleasant dinner which was enjoyed by all participants and gave them an opportunity to reflect on their impressions of the evening in a sociable and relaxed atmosphere. Inspiring others and gaining inspiration, meeting interesting people and gathering new food for thought away from their own day-to-day business routine – this mix made the networking dinner an enriching experience – with overwhelmingly positive feedback.
The Hamburg premiere was just a foretaste of numerous further events to come. Before the end of the year networking dinners are planned in Cologne, Münster and Munich. In 2016 both the scope and the number of the events will be expanded. In addition to national networking dinners, international 'circle' events to exclusive destinations offering very special experiences are planned. They will offer even more opportunities to develop the personal exchange and will give the 'She’s Mercedes' initiative a face and a voice.