Effective date: January 1, 2020
Last reviewed: January 1, 2024

We have adopted this CCPA & CPRA Privacy Statement to comply with the California Consumer Privacy Act of 2018 (CCPA) and California Consumer Privacy Act of 2020 (CPRA) and any terms defined in the CCPA and CPRA shall have the same meaning when used in this CCPA & CPRA Privacy Statement. This CCPA & CPRA Privacy Statement applies solely to visitors and users of our website who reside in the State of California.

I. Information We Collect; Use; and Share

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device (“personal information”). In particular, we have collected the following categories of personal information within the last twelve (12) months:
 

The CCPA defines the “sale” of information broadly and some of our personal information sharing may be considered a “sale” under this definition. Below we have listed the categories of personal information we have shared with our marketing partners in a way that may be considered a “sale” for CCPA and CPRA purposes:

• Personal identifiers
• Internet or other network activity
• Geolocation data
• Inferences drawn from other personal information

If you wish to opt out of the sale of your information, please refer to the section “Right to Opt-out of Sale” below.

II. Your Rights and Choices

From January 1, 2023, California residents have the following rights:

• Right to Know – You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you the categories and specific pieces of personal information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, the categories of third parties with whom we share such information, and information about our sale or disclosure for business purposes of your personal information to third parties.
• Right to Delete – You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete your personal information from our records, direct our service providers or contractors to delete your personal information, and direct all third parties to whom we have sold or shared the personal information to delete your personal information unless this proves impossible or involves disproportionate effort.
• Right to Correct – You have the right to request that we amend any inaccurate personal information that we collected from you and retained.  Once we receive and confirm your verifiable consumer request, we will amend (and direct our service providers to amend) inaccurate personal information in our records to the extent it is commercially reasonable.
• Right to Opt-Out of Sale and Sharing – You have the right to opt-out of the sale and sharing of your personal information to third parties. Therefore, we offer the ability to opt-out of all advertising cookies and other web technologies for advertising purposes in our Consent Management Platform. You can also exercise this right by contacting us using the contact information below. Please note we do not sell the personal information of minors under 16 years of age under any circumstances, as our website is not intended for users under the age of 16.
• Right to Non-Discrimination – You have the right to not be discriminated against for exercising any of these rights as a consumer or employee.

If you would like to exercise one or more of the above rights, please contact us by postal mail or by e-mail using the contact information below. We may need you to provide additional information to verify your request, such as providing certain data elements so that we can confirm they match the personal information already maintained by us. We will not use this additional information for anything other than handling your request. You may designate an authorized agent to make a request in certain circumstances on your behalf. Such authorized agent must be registered with the California Secretary of State. We will endeavor to respond to all such requests within forty-five (45) days, although there may be a brief delay in processing a request while we verify that the request is valid and originates from you as opposed to an unauthorized third party. If we require more time, we will inform you of the reason and extension period in writing.

III. Other California Privacy Rights

California's “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to dialog@mercedes-benz.com and please put “Shine the Light” in the subject line.

IV. Deleting your personal data

Your IP address and the name of your Internet service provider, which we store for security reasons, are deleted after seven days. Moreover, we delete your personal information as soon as the purpose for which it was collected and processed has been fulfilled. Beyond this time period, data storage only takes place to the extent made necessary by the legislation, regulations or other legal provisions to which we are subject in the EU or by legal provisions in third-party countries if these have an appropriate level of data protection. Should it not be possible to delete data in individual cases, the relevant personal data are flagged to restrict their further processing.

V. Changes to this CCPA & CPRA Privacy Statement

We reserve the right to amend this CCPA & CPRA Privacy Statement at our discretion and at any time. When we make changes, we will post the updated CCPA & CPRA Privacy Statement on our website and update the effective date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

VI. Contact Information

If you have any questions or comments about this notice, the ways in which Mercedes-Benz Group AG collects and uses your information described here, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us by postal mail or by e-mail at:

Mercedes-Benz Group AG
Mercedesstraße 120
70372 Stuttgart
Germany
- or -
E-mail: dialog@mercedes-benz.com
Please refer to “CCPA & CPRA” in your message.