What was travel like before the advent of platforms on which private individuals can rent out their apartment by the day or week or that enable you to discover an unknown city for yourself using car2go? For some people, those times are now little more than a vague memory. It’s just so fantastic to make your own fried egg in the morning in a city that was unknown to you until yesterday, to browse someone else’s well-assorted bookshelves and, in most cases, to be supplied first-hand with insider tips – following the motto: “immerse yourself in another life”.
Digitalisation and the opportunities offered by the “sharing economy”, in which you don’t need to own something to use it, are opening the door to new ways of living, travelling and working. People are not just sharing car2go vehicles, using Facebook to stay in touch with friends in faraway places and following their latest music discoveries on Spotify. These technologies are causing people’s own networks to grow exponentially. Often, all it takes is an email to get in touch with friends of friends on the other side of the world.
Our video with stylist and blogger Lizzy van der Ligt describes this way of life and the wide-ranging opportunities that arise from networking and the sharing of information and things. What would it be like if we were one day able not just to book a private apartment for a city trip, but to totally immerse ourselves in another life for a day? Sharing my city: Amsterdam.