The concept car Concept A Sedan premiered on April 18, 2017 at the Auto Shanghai. With its puristic, surface-focused design, the new Mercedes-Benz design language has been further developed. In the video, Chief Design Officer Gorden Wagener offers an exclusive behind-the-scenes look into the design process.
Surfaces with reduced lines.
The Concept A Sedan show car specifies the evolved Mercedes-Benz design language. Thanks to its purist, surface-focused design featuring reduced lines and gaps, the show car is hot and cool at the same time. The “Aesthetics A” sculpture already demonstrated that the upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of “Sensual Purity”. “Our Concept A Sedan shows that the time of creases is over,” says Gorden Wagener, Chief Design Officer Daimler AG. “With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era.”
Contemporary design language.
The current compact vehicle generation is crucially contributing to Mercedes-Benz’s most successful and rejuvenated appearance ever to make 2016 the sixth record year in succession. More than two million compact vehicles have been sold around the globe since 2012. In addition to the contemporary design language, innovative assistance systems, connectivity, and driving pleasure, model variety is a crucial factor for success: with the A- and B-Class, CLA and CLA Shooting Brake, as well as the SUV crossover GLA five differently positioned variants are available on the market.
Study of a compact premium sedan.
The Concept A Sedan has been designed with the proportions of a dynamic, coupé-like and simultaneously compact, premium sedan. This aim is emphasized by the traditional three-box design featuring short overhangs, especially at the rear, as well as the slim greenhouse that has been offset towards the rear. Additional sedan characteristics are the relatively vertical C-pillar, larger side windows and the higher beltline. The muscular-seeming wheel arch design featuring a reduced arch dimension emphasizes the exclusive 20-inch wheels. The door handles of the show car are flush with the body, while the outside mirrors, in a contemporary reinterpretation, stand proud of the beltlines.
The light alloy wheels radiate technical precision with their sporty aero-wheel look featuring a structured surface between the spokes. The striking front expresses self-confidence: this is crucially highlighted by the deep Panamericana grille tilted towards the front, featuring vertical chrome inserts and a star in the centre, as well as the stretched bonnet with Powerdomes. The large, lower air inlet featuring a diamond grid structure and a striking trim strip in dark chrome is also amongst the most eye-catching features.
Guideline: “Stimulating Contrast”.
The headlamps with their eyebrows as a typical feature of the brand as well as the striking grid structure on the inside guarantee a confident look – and a simultaneously high recognition value. The structural sculpture that has been broken down in detail represents a technically based counterpole to the sensual exterior – “stimulating contrast” is one of the six guiding principles of Mercedes-Benz design. The grid structure in the lamps has been coated with a UV paint and it is exposed to ultraviolet light. As a result, the headlamps “glow” in different colours, depending on the light medium – the daytime running lamps, for instance, are white.
Unique lighting technology.
This unusual lighting technology is also used at the rear: the striking tail light image has also been designed as a structural sculpture. In line with the evolved design philosophy, the lines and gaps at the rear have been reduced. As a contrast to the paintwork the rear bumper features a diffuser-look lower part trimmed in black and a chrome trim strip that emphasises the width and underlines the car’s premium appeal. The integrated exhaust deflectors are finished in dark chrome. Additional features of the roadworthy show car are dark privacy windows all-round as well as a large, panoramic glass roof.
Concept A Sedan – Trailer.
The new Mercedes-Benz concept car Concept A Sedan is coming up at the 2017 Auto Shanghai and gives an outlook on the next generation of compact vehicles. The Concept A Sedan has been designed with the proportions of a dynamic, coupé-like and simultaneously compact, premium sedan. Take an exclusive look at the new concept car in the video.
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The design of the Concept X-CLASS.
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