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    Mercedes-Benz Classic and the 0711blog present 'Groove Check'.

Subculture of Stuttgart.

The Stuttgart-based 0711blog looks at the city's subculture, at art and above all at music. In its section “Rillencheck” (literally “Groove Check”) DJ Sumo interviews artists from all over Germany and talks to them about their favourite vinyl records. And as there are few things that go together as well as music and motoring, we thought it would be a good idea to organise something with the guys at the 0711blog.

Vinyl records meet Mercedes-Benz vehicles.

Classic vinyl records meet classic Mercedes-Benz vehicles. They toured the length and breadth of Germany in a W 116 and a W 123 from our Mercedes-Benz Classic fleet and met well-known music artists on their travels.

Social Media.

Their impressions from Stuttgart, Mainz, Cologne, Hamburg and Berlin while on the road can also be found on our social media channels:

Museum Facebook

Museum Instagram

  • The 300 SL: From above the car seems to b.e ready for take-off.

    100 gullwing models in front of the Mercedes-Benz Museum.

    The 300 SL Club e. V. comes to the international annual meeting in Stuttgart.

Automotive treasures.

Never before have there been so many of these dream cars at the Mercedes-Benz Museum at the same time: from 8 to 11 June 2017 the Mercedes-Benz 300 SL Club e. V. will be guesting in Stuttgart with its annual meeting – and it goes without saying that the members will be arriving in their automotive treasures.

Around 100 cars are expected on Saturday, 10 June 2017 on the museum hill. Its 38th international annual meeting of the Mercedes-Benz 300 SL Club e. V. is being held from 8 to 10 June 2017 in Stuttgart – with the Mercedes-Benz Museum at the centre of all the activities. It is from here, for instance, that the members will be departing for day trips in the local region.

A dream in red: The elegant vehicle parks in front of the Mercedes-Benz Museum.
Successful designi: The 300 SL in front of the windows of the Mercedes-Benz Museum.

A parade of rare dream cars.

The schedule also involves the members parking their classic cars on Saturday, 10 June 2017 directly on the museum hill. That will not only make it an al fresco exhibition area for around 100 coupés and roadsters with the resonant name 300 SL; it will also give visitors the unique opportunity to experience a parade of the rare dream cars in the mornings and afternoons.

This will be the strongest presence so far of these legendary Mercedes-Benz sports cars against the architectural backdrop of the museum.

Dream car of the 1950s.

The ears of Mercedes-Benz fans prick up when they hear the word “gullwing”: the 300 SL is a 1950s dream car and one of the most famous vehicles from the brand with the star.

The Mercedes-Benz 300 SL Club e. V. has committed itself to actively cultivating these exciting automotive witnesses of history.

The 300 SL in the 1950s - in the background an airplane of the US Airforce.
Production of the Mercedes-Benz 300 SL Roadster (W 198 II, 1957 to 1963) at the Sindelfingen plant.

Spread all over the world.

Worldwide there are some 80 Brand Clubs officially recognised by Mercedes-Benz, with around 100,000 members.

Mercedes-Benz Classic honours and supports their work through the professional Club Management and provides services such as establishing important contacts for workshops, replacement parts supplies, vehicle trade and the Mercedes-Benz Classic archive.

Double anniversary.

The Mercedes-Benz 300 SL Club e. V. has around 300 members and is celebrating its 40th anniversary in the coming year. They are linked by their passion for the 300 SL “gullwing” (W 198, 1954 to 1957) and 300 SL Roadster (W 198 II, 1957 to 1963) sports cars.

The open-top version is celebrating its 60th birthday this year. The sportiness in the genes of the Mercedes-Benz brand is evident to particularly powerful effect in these 300 SL models: they are closely related to the 300 SL racing car from the model series W 194 which enjoyed such huge success in motorsport in 1952.

A silver 300 SL with opened wing doors.
  • The “Flying Bridge” in the Mercedes-Benz Future World has a total of ten lanes which integrates all road types: traditional high ways as well as an autonomous driving high-speed lane.

    Mercedes-Benz Future World: A Vision.

Modern luxury for a future world.

“With our design philosophy of Sensual Purity we initiated a shift in automotive design,” observes Gorden Wagener. “Hot and cool” is how Wagener describes this combination of emotion and intelligence which stands for modern luxury. The designers have long since ventured beyond the field of automotive design. Under the Mercedes-Benz Style label, Gorden Wagener and his team design lifestyle products for other areas of life.

From boats or a helicopter to the interior of an aircraft cabin or of luxury apartments – they apply a holistic design approach to combine technological expertise with creative passion, engendering new life worlds in the process. Created especially for the book “Sensual Purity – Gorden Wagener on Design”, the “Mercedes-Benz Future World” provides an idea of what such new worlds might look like in the future.

The “Sky Design Lounge” in the Mercedes-Benz Future World offers a breathtaking 360° panoramic view above the cloud line.

Old requirements are redundant.

The old requirements of opulence and excess, of gilt and swagger, ankle-deep carpet, golden tabs and privilege is redundant. New definitions of luxury are more concerned with the quality of experiences than the abundance of materials. People do not want more, they want better. So, luxury, nowadays, is freedom, space, air, privacy, silence … It’s more a matter of absence of negatives than an excess of positives. Liberating driver and passenger for productive work or social exchange hints at new design adventures to come. As Coco Chanel knew, luxury is not the opposite of poverty, but the opposite of vulgarity. And in the world of the car, “vulgarity” is the unattractive mess of so much driving today.

Always avoiding the obvious.

A car designer has, essentially, to be creative. Art and philosophy are useful inspirations here. Picasso said he was always doing things he could not do so as to learn how to do them. He worshipped the imagination: If it can be imagined, Picasso said, it’s already “real”. Meanwhile, Ludwig Wittgenstein believed that doing “silly” things was a reliable way to make intelligent discoveries. So this is the way Mercedes-Benz design teams must work. Doing things they find impossible or difficult, imagining new realities and always avoiding the obvious. At the same time, they also have to create products that engage and excite the passion and sense of romance of their customers.

Visionary Super Car in the Mercedes-Benz Future World.
Mercedes-Benz Future World: "Intelligent Solar Panel High-Speed Road". This high-speed road includes an autonomous high-speed vehicle guidance.

Design language of the future.

So Gorden Wagener and his design team have a job as simple and as complicated as this: design a better, more beautiful, and more intelligent future. The cool, pixellated, data-intense technology we are beginning to initiate will dictate design language in the future. So, Team Wagener has to make yottabytes as exciting as a 1955 300 SL, but how? Their unique response to this challenge can be found in the Mercedes-Benz Future World they have created especially for the book “Sensual Purity – Gorden Wagener on Design”.

Dreams of a future world.

The “Mercedes-Benz Future World” shows how the designers’ dreams of a future world take shape as fascinatingly bold yet realistic visions. A visionary environment of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft. The “Mercedes-Benz Future World” is inspired by the design philosophy of Sensual Purity, which combines the brand’s two poles of emotion and intelligence in a unique fashion.

A designer travels in his mind and imagines a world he creates on his own. What would a Mercedes-Benz World would look like in the future: what if the infrastructure could be designed – what would the buildings, offices, cars, streets and bridges look like? For Mercedes-Benz good design has to be beautiful and intelligent, or – brought to a point – hot and cool.

The “Mercedes-Benz Future World” shows how the designers dream of a future world.
  • Mercedes-Benz Museum.

    11th birthday: Concerts as part of the 2017 Regional Music School Day.

Orchestral sounds and free entry.

With “hp culture and orchestral sounds” as the motto, on 20 May 2017 orchestras from Baden-Württemberg and Slovenia will be guests on the open air stage of the Mercedes-Benz Museum.

The programme is part of the 2017 Regional Music School Day in Stuttgart and takes place from 11 am to 4.45 pm. At the same time the Mercedes-Benz Museum is also celebrating its eleventh year at this location next to the Untertürkheim plant.

On Sunday, 21 May 2017 there is an open day with free entry.

Open air stage in the Mercedes-Benz Museum.
Regional Youth Orchestra Baden-Württemberg.

Concerts as part of the 2017 Regional Music School Day 2017.


  • 11.00 am - 11.30 am Gmünder Kurorchester
  • 11.45 am - 12.15 pm Sinfonietta Karlsruhe
  • 12.30 pm - 13.00 pm Mixed Wind Ensemble Herrenberg
  • 13.15 pm - 13.45 pm Jugendsinfonieorchester Herrenberg
  • 14.00 pm - 14.30 pm Leinfelden-Echterdingen Youth Orchestra
  • 14.45 pm - 15.15 pm Symphony Orchestra of the Youth Music School Schorndorf and the surrounding areas
  • 15.30 pm - 16.00 pm Symphony Orchestra of the Nazarje Music School (Slovenia) cast 1
  • 16.15 pm - 16.45 pm Symphony Orchestra of the Nazarje Music School (Slovenia) cast 2

Should the weather conditions not permit an appearance on the open air stage, the ensembles will perform in the “Passage” area inside the Mercedes-Benz Museum.

Open house.

These concerts also represent a birthday serenade for the Mercedes-Benz Museum, which was opened 11 years ago. To mark this occasion, on Sunday, 21 May 2017 all visitors will also receive free admission to the permanent exhibition and to the interactive special exhibition “EY ALTER” which has already thrilled 100,000 visitors since it began in October 2016.

Mercedes-Benz Museum Exhibition Ey Alter.

Concept A Sedan Design – Trailer.

The concept car Concept A Sedan premiered on April 18, 2017 at the Auto Shanghai. With its puristic, surface-focused design, the new Mercedes-Benz design language has been further developed. In the video, Chief Design Officer Gorden Wagener offers an exclusive behind-the-scenes look into the design process.

The scope of functions may vary according to country.