“With our design philosophy of Sensual Purity we initiated a shift in automotive design,” observes Gorden Wagener. “Hot and cool” is how Wagener describes this combination of emotion and intelligence which stands for modern luxury. The designers have long since ventured beyond the field of automotive design. Under the Mercedes-Benz Style label, Gorden Wagener and his team design lifestyle products for other areas of life.
From boats or a helicopter to the interior of an aircraft cabin or of luxury apartments – they apply a holistic design approach to combine technological expertise with creative passion, engendering new life worlds in the process. Created especially for the book “Sensual Purity – Gorden Wagener on Design”, the “Mercedes-Benz Future World” provides an idea of what such new worlds might look like in the future.
The old requirements of opulence and excess, of gilt and swagger, ankle-deep carpet, golden tabs and privilege is redundant. New definitions of luxury are more concerned with the quality of experiences than the abundance of materials. People do not want more, they want better. So, luxury, nowadays, is freedom, space, air, privacy, silence … It’s more a matter of absence of negatives than an excess of positives. Liberating driver and passenger for productive work or social exchange hints at new design adventures to come. As Coco Chanel knew, luxury is not the opposite of poverty, but the opposite of vulgarity. And in the world of the car, “vulgarity” is the unattractive mess of so much driving today.
A car designer has, essentially, to be creative. Art and philosophy are useful inspirations here. Picasso said he was always doing things he could not do so as to learn how to do them. He worshipped the imagination: If it can be imagined, Picasso said, it’s already “real”. Meanwhile, Ludwig Wittgenstein believed that doing “silly” things was a reliable way to make intelligent discoveries. So this is the way Mercedes-Benz design teams must work. Doing things they find impossible or difficult, imagining new realities and always avoiding the obvious. At the same time, they also have to create products that engage and excite the passion and sense of romance of their customers.
So Gorden Wagener and his design team have a job as simple and as complicated as this: design a better, more beautiful, and more intelligent future. The cool, pixellated, data-intense technology we are beginning to initiate will dictate design language in the future. So, Team Wagener has to make yottabytes as exciting as a 1955 300 SL, but how? Their unique response to this challenge can be found in the Mercedes-Benz Future World they have created especially for the book “Sensual Purity – Gorden Wagener on Design”.
The “Mercedes-Benz Future World” shows how the designers’ dreams of a future world take shape as fascinatingly bold yet realistic visions. A visionary environment of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft. The “Mercedes-Benz Future World” is inspired by the design philosophy of Sensual Purity, which combines the brand’s two poles of emotion and intelligence in a unique fashion.
A designer travels in his mind and imagines a world he creates on his own. What would a Mercedes-Benz World would look like in the future: what if the infrastructure could be designed – what would the buildings, offices, cars, streets and bridges look like? For Mercedes-Benz good design has to be beautiful and intelligent, or – brought to a point – hot and cool.
With “hp culture and orchestral sounds” as the motto, on 20 May 2017 orchestras from Baden-Württemberg and Slovenia will be guests on the open air stage of the Mercedes-Benz Museum.
The programme is part of the 2017 Regional Music School Day in Stuttgart and takes place from 11 am to 4.45 pm. At the same time the Mercedes-Benz Museum is also celebrating its eleventh year at this location next to the Untertürkheim plant.
On Sunday, 21 May 2017 there is an open day with free entry.
Concerts as part of the 2017 Regional Music School Day 2017.
Should the weather conditions not permit an appearance on the open air stage, the ensembles will perform in the “Passage” area inside the Mercedes-Benz Museum.
These concerts also represent a birthday serenade for the Mercedes-Benz Museum, which was opened 11 years ago. To mark this occasion, on Sunday, 21 May 2017 all visitors will also receive free admission to the permanent exhibition and to the interactive special exhibition “EY ALTER” which has already thrilled 100,000 visitors since it began in October 2016.
The concept car Concept A Sedan premiered on April 18, 2017 at the Auto Shanghai. With its puristic, surface-focused design, the new Mercedes-Benz design language has been further developed. In the video, Chief Design Officer Gorden Wagener offers an exclusive behind-the-scenes look into the design process.
The Concept A Sedan show car specifies the evolved Mercedes-Benz design language. Thanks to its purist, surface-focused design featuring reduced lines and gaps, the show car is hot and cool at the same time. The “Aesthetics A” sculpture already demonstrated that the upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of “Sensual Purity”. “Our Concept A Sedan shows that the time of creases is over,” says Gorden Wagener, Chief Design Officer Daimler AG. “With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era.”
The current compact vehicle generation is crucially contributing to Mercedes-Benz’s most successful and rejuvenated appearance ever to make 2016 the sixth record year in succession. More than two million compact vehicles have been sold around the globe since 2012. In addition to the contemporary design language, innovative assistance systems, connectivity, and driving pleasure, model variety is a crucial factor for success: with the A- and B-Class, CLA and CLA Shooting Brake, as well as the SUV crossover GLA five differently positioned variants are available on the market.
The Concept A Sedan has been designed with the proportions of a dynamic, coupé-like and simultaneously compact, premium sedan. This aim is emphasized by the traditional three-box design featuring short overhangs, especially at the rear, as well as the slim greenhouse that has been offset towards the rear. Additional sedan characteristics are the relatively vertical C-pillar, larger side windows and the higher beltline. The muscular-seeming wheel arch design featuring a reduced arch dimension emphasizes the exclusive 20-inch wheels. The door handles of the show car are flush with the body, while the outside mirrors, in a contemporary reinterpretation, stand proud of the beltlines.
The light alloy wheels radiate technical precision with their sporty aero-wheel look featuring a structured surface between the spokes. The striking front expresses self-confidence: this is crucially highlighted by the deep Panamericana grille tilted towards the front, featuring vertical chrome inserts and a star in the centre, as well as the stretched bonnet with Powerdomes. The large, lower air inlet featuring a diamond grid structure and a striking trim strip in dark chrome is also amongst the most eye-catching features.
The headlamps with their eyebrows as a typical feature of the brand as well as the striking grid structure on the inside guarantee a confident look – and a simultaneously high recognition value. The structural sculpture that has been broken down in detail represents a technically based counterpole to the sensual exterior – “stimulating contrast” is one of the six guiding principles of Mercedes-Benz design. The grid structure in the lamps has been coated with a UV paint and it is exposed to ultraviolet light. As a result, the headlamps “glow” in different colours, depending on the light medium – the daytime running lamps, for instance, are white.
This unusual lighting technology is also used at the rear: the striking tail light image has also been designed as a structural sculpture. In line with the evolved design philosophy, the lines and gaps at the rear have been reduced. As a contrast to the paintwork the rear bumper features a diffuser-look lower part trimmed in black and a chrome trim strip that emphasises the width and underlines the car’s premium appeal. The integrated exhaust deflectors are finished in dark chrome. Additional features of the roadworthy show car are dark privacy windows all-round as well as a large, panoramic glass roof.
The new Mercedes-Benz concept car Concept A Sedan is coming up at the 2017 Auto Shanghai and gives an outlook on the next generation of compact vehicles. The Concept A Sedan has been designed with the proportions of a dynamic, coupé-like and simultaneously compact, premium sedan. Take an exclusive look at the new concept car in the video.