• Mercedes-Benz Concept EQ: – the electric SUV of the future: front view of the innovative electric car.
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    Concept EQ – Mobility revisited.

    Electric mobility: Mercedes-Benz flips the switch.

EQ: The new brand for electric mobility.

At the Paris Motor Show, Mercedes-Benz unveiled its new product brand for electric mobility: EQ. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.

The new brand is heralded by the close-to-production concept vehicle “Concept EQ”, which celebrated its world premiere in Paris. The first series-produced EQ model will be launched in the SUV segment before the end of this decade.


Mercedes-Benz Concept EQ: – the electric SUV of the future: the rear of the innovative electric car.
Mercedes-Benz Concept EQ – the electric SUV of the future: the inductive charging platform.

EQ: Clear orientation for customers.

The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz. In this way, the inventor of the motorcar is providing a simple and transparent means of orientation for customers within its ever expanding portfolio. The EQ brand is therefore the next logical step in the sales and marketing strategy “Best Customer Experience”.

Mercedes-Benz already offers a suitable charging infrastructure for electric cars, including a wallbox as a fast-charging station for the home, the free app “Charge&Pay” for convenient recharging at public charging stations as well as – for home-owners and businesses – stationary energy storage units for power generated by photovoltaic or solar systems. All these products and services will in the future be bundled under EQ. In this way, Mercedes-Benz is creating a consistent and clear image for sustainable products and services with the star.


Showcar in Paris: “Concept EQ”.

With “Concept EQ”, Mercedes-Benz shows how electric cars can soon move into the fast lane: the concept vehicle with the appearance of a sporty SUV coupé gives a preview of a new generation of vehicles with battery-electric drives. The dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components, and permanent all-wheel drive deliver the guarantee of dynamic high-level performance.


With a range of up to 500 kilometres and the typical Mercedes-Benz strengths of safety, comfort, functionality and connectivity, “Concept EQ” meets every demand in terms of contemporary, sustainable mobility. Also on the inside, the vehicle offers innovative solutions, including a completely new interior concept. Celebrating its world premiere at the Paris Motor Show, “Concept EQ” is the forerunner of Mercedes-Benz’s new product brand for electric mobility, EQ.


CASE: Connected, Autonomous, Shared, Electric.

“The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Concept EQ’ is the logical fusion of all four pillars,” says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. “The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.”

The new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models.


Mercedes-Benz Concept EQ – the electric SUV of the future: interior design of the innovative electric car.
Mercedes-Benz Concept EQ – the electric SUV of the future: front view of the innovative electric car.

Design with new electro-look.

“Concept EQ is hot and cool,” says Gorden Wagener, Head of Design at Daimler AG. “Its fascination lies in a reinterpretation of our design philosophy of sensual purity, the aim being to create an avant-garde, contemporary and distinctive electro-look. At the same time, the design of the visionary show car, which has been reduced to the essentials, reveals an alluring progressivity.” The monolithic basic form of “Concept EQ” unites the genes of an SUV with the dynamic character of a coupé and a dash of shooting brake at the rear end.


Muscular-purist proportions.

The squat, elongated greenhouse gives rise to muscular-purist proportions. The new electro-look is the result of a flowing transition from the gleaming black bonnet across the windscreen to the dark-tinted panoramic roof – an exciting contrast to the alubeam silver paintwork. Scarcely visible body panel joints, concealed windscreen wipers, cameras instead of exterior mirrors and an absence of conventional door handles emphasise the stretched, dynamic silhouette.


Mercedes-Benz Concept EQ – the electric SUV of the future: front view of the innovative electric car.
Mercedes-Benz Concept EQ – the electric SUV of the future: interior design of the innovative electric car.

Interior: Avant-garde and functional.

The focus of the driver-oriented cockpit is on simple, touch-based controls with a new electro-look consistently reflecting the exterior styling. The asymmetrical design of the instrument panel with its large, floating wide-screen display is tailored to the driver. The interior of “Concept EQ” is characterised by contemporary luxury, finding its main expression in an all-new user interface, which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes-Benz. Bordered in rose gold, the centre console appears to float in space: dispensing with mechanical controls, it is equipped with touch-sensitive elements. Similarly to the touch controls on the steering wheel, the driver can use a finger to operate the automatic climate control and the infotainment system.


EQ: The new e-mobility brand.

The close-to-production concept vehicle “Concept EQ” marks the launch of an architecture for battery-electric vehicles across all models. Dieter Zetsche: “In 2007, the e-smart was a pioneer of electric motoring. We’re now flipping the switch. We’re ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class.”

The coming models embody the essentials of state-of-the-art electric mobility – the fusion of appealing design, exceptional driving pleasure, high everyday practicality and maximum safety, typical of every vehicle manufactured by the inventor of the motorcar.


Mercedes-Benz Concept EQ – the electric SUV of the future: front view of the innovative electric car.

Paris Motor Show 2016: Concept EQ – Trailer

With “Concept EQ”, Mercedes-Benz shows how electric cars can soon move into the fast lane: The concept vehicle, with the appearance of a sporty SUV coupé, gives a preview of a new generation of vehicles with battery-electric drives. The dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: Two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components, and permanent all-wheel drive deliver the guarantee of dynamic high-level performance. With a range of up to 500 kilometres and the typical Mercedes strengths of safety, comfort, functionality and connectivity, “Concept EQ” meets every demand in terms of contemporary, sustainable mobility.

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smart electric drive: combined CO₂ emissions: 0 g/km; Power concumption weighted: 13.1–12.9 kWh/100 km.*

Product may vary after press date on 23.09.2016.

* The figures are provided in accordance with the German regulation “PKW-EnVKV” and apply to the German market only. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the EU guide “Information on the fuel consumption, CO₂ emissions and energy consumption of new cars”, which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH and at www.dat.de.


Daimler Media Site.

Electrification of all smart models.

  • 23. September 2016
  • Press Information
  • Source: Daimler AG

Stuttgart/Paris. The new smart electric drive makes opting into electric mobility more attractive than ever. This is because it combines the agility of the smart with local emission-free driving – the ideal combination for urban mobility. Fourth-generation electric driving pleasure can be experienced not only in the smart fortwo coupé and smart fortwo cabrio, but for the first time also in the four-seater smart forfour. In future smart will be the only car manufacturer worldwide to offer its model range with both combustion engines and pure battery-electric drive. The smart electric drive will celebrate its world premiere at the Paris Motor Show (1 to 16 October 2016), while the market launch will start in the USA in December 2016 and in Europe in early 2017. In Germany prices for the smart fortwo electric drive will start at € 21,940 (recommended retail price including 19% VAT).

smart electric drive: combined CO₂ emissions: 0 g/km; Power concumption weighted: 13.1–12.9 kWh/100 km.*

'The smart is the perfect city car, and with electric drive it becomes a little bit more perfect', says Annette Winkler, Head of smart. 'This is why we will soon be offering our entire range – smart fortwo, smart cabrio and even our smart forfour – as all-electric versions. Together with lots of smart fans and enthusiastic drivers of the three predecessor generations, we are looking forward to the unique driving fun offered by the new smart electric drive. And at very attractive prices, especially in countries where there is a buyer's premium.'

The driving characteristics are as agile and lively as ever. The ultra- small turning circle also contributes to this, and at 6.95 metres for the two-seater it corresponds precisely to that of its sibling with conventional drive. And every wish will be catered for with regard to colours and optional equipment – electric driving at smart offers maximum scope for customisation.

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Technical data at a glance:

smart electric drive fortwo coupé fortwo cabrio forfour
Motor Separately excited three- phase synchronous motor Separately excited three- phase synchronous motor Separately excited three- phase synchronous motor
Battery Lithium-ion battery Lithium-ion battery Lithium-ion battery
Batterie capacity 17.6 kWh 17.6 kWh 17.6 kWh
Output electric motor 60 kW / 80 PS 60 kW / 80 PS 60 kW / 80 PS
Torque electric motor 160 Nm 160 Nm 160 Nm
Range (NEDC) 160 km 155 km 155 km
Charging time, 20–100 % at household socket 6 h (WEU/UK), 13 h (USA) 6 h (WEU/UK), 13 h (USA) 6 h (WEU/UK), 13 h (USA)
Charging time, 20–100 % Wallbox 3.5 h (WEU/UK), 2.5 h (USA) 3.5 h (WEU/UK), 2.5 h (USA) 3.5 h (WEU/UK), 2.5 h (USA)
Price from* € 21,940 € 25,200 € 22,600
Recommended retail price for Germany incl. 19% VAT.

The charging time is an important factor for electric vehicle customers and the new smart electric drive also boasts major improvements here. All models have a new, powerful on-board charger as a standard feature. In the USA and Great Britain the charging time is 2.5 hours – half as long as for the predecessor. With the “smart control” app the charging process can be conveniently monitored from afar and many more functions such as intelligent charging can be controlled. From 2017 a particularly powerful 22 kW fast charger will be available as an option. This enables the smart electric drive to be charged much more quickly: in less than 45 minutes if local conditions allow three-phase charging.

The smart fortwo electric drive models are series produced at smart’s Hambach plant. The smart forfour electric drive is produced at the Novo Mesto site (Slovenia). The smart is equipped with a battery from the Daimler subsidiary Deutsche ACCUMOTIVE. The company based in Kamenz, Saxony, has been building the electric heart of the smart electric drive since 2012.


Product may vary after press date on 23.09.2016.

* The figures are provided in accordance with the German regulation “PKW-EnVKV” and apply to the German market only. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the EU guide “Information on the fuel consumption, CO₂ emissions and energy consumption of new cars”, which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH and at www.dat.de.

Daimler Media Site.

The scope of functions may vary according to country.