As proud Global Sponsor of the Masters, Mercedes-Benz and brand ambassadors Rickie Fowler and Bernhard Langer are looking forward to an exciting week at the season’s first major in Augusta, Georgia.

  • Mercedes-Benz The Masters 2017: Spectator golf.
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    The 2017 Masters with Mercedes-Benz.

For a lifelong participation right.

From April 6 to April 9, the world’s best golfers will meet in Augusta, Georgia. At the first Major of the year, the winner can look forward to a Green Jacket and also the lifelong right to take part in the Masters Tournament. Someone who has enjoyed this privilege since 1985 is Mercedes-Benz Brand Ambassador Bernhard Langer. In his 34th year as a participant, the two-time Masters champion will also compete against another brand ambassador, Rickie Fowler. He is a representative of the young guard of up-and-coming golfers, and he will do all he can to join the list of winners himself for the first time.


Mercedes-Benz The Masters 2017: flag with golfer in the background.
Mercedes-Benz The Masters 2017: Rickie Fowler plays golf.

Rickie Fowler gives everything.

Rickie Fowler is enjoying an outstanding season, which was crowned in February 2017 with his fourth tournament victory on the PGA Tour. Fowler is looking forward all the more to participating in the Masters. “After my fifth place finish in 2014, I hope to bring my best golf again to this year’s Tournament. I have demonstrated several times this season that I am able to do so. This gives me self-confidence. I very much look forward to competing with the best players in the world.”


Golf legend Bernhard Langer has been participating since 1982.

For Bernhard Langer, the Masters in Augusta has been firmly anchored in his annual playing calendar since the first time he took part in 1982. “The Masters is a very special Tournament and a unique event. Not only on the golf course, but also in the entire surroundings. I fell in love with the Tournament the first time I played it. I feel increasingly at home in Augusta. If nothing else because my partner of many years’ standing – Mercedes-Benz – is working for us, the players, on site.”


Mercedes-Benz The Master 2017: Bernhard Langer on a golf course.
  • Mercedes-Benz The Masters 2017: Bernhard Langer gets out of the car.
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Experience Mercedes-Benz models up close.

Mercedes-Benz ensures mobility all around the Tournament. “This is an ideal combination,” explains Dr. Jens Thiemer, Vice President of Marketing at Mercedes-Benz Cars. “For decades now, the Masters has stood for perfection, passion and striving for top performance. These are characteristics that we as a brand also identify with, motivating us at all times to provide individual mobility solutions at the highest level for our customers.”


Alongside the numerous Tournament patrons, Mercedes-Benz customers from all over the world will also be able to visit the Masters. In doing so, they will not only experience world-class sport, but also meet and get to know the Mercedes-Benz brand ambassadors at exclusive “meet & greets”. Over and above this, all customers will have the possibility to experience various Mercedes-Benz models.


Mercedes-Benz The Masters 2017: Bernhard Langer writing autographs.

Stay up-to-date via social media.

Sports fans at home will be supplied with information and special insights via social media by Mercedes-Benz during the Masters. A large number of exclusive videos and photos can be found at www.Facebook.com/MercedesBenzGolf, www.YouTube.com/MercedesBenzTV, and www.Instagram.com/MercedesBenzGolf.
Over and above this, all golf enthusiasts are invited to take part in the conversations via the hashtags #PerfectDrive and #MBGolf.

The involvement of Mercedes-Benz in the professional game of golf began in the 1980s. From 2008 to 2013, Mercedes-Benz was an International Partner of the Masters and has been one of three Global Sponsors since 2014.


MercedesTrophy World Final 2016.

Golfers from all over the world meet in Stuttgart.

Amateur golf in a class of its own.

96 male and female golfers – the best of over 60,000 original starters from more than 60 countries in the worldwide MercedesTrophy amateur golf series – qualified in regional and national preliminary rounds, and now compete against each other in national or regional teams. The defending champion is the Team North Asia, which came out on top of the competition last year. “The MercedesTrophy is an important pillar of our global golf involvement,” says Dr Jens Thiemer, Head of Marketing Mercedes‑Benz Cars. “The MercedesTrophy World Final is the annual highlight of the tournament series and offers our customers a unique brand experience, thereby strengthening customer loyalty as well as the perception of our brand as a global partner in the sport of golf.”

MercedesTrophy World Final 2016

A brilliant five-day programme.

The participants and their travelling companions can expect a brilliant five-day programme centred on the brand and the sport of golf at the birthplace of the automobile. The sporting part of the programme will take place on the golf courses of the Schloss Nippenburg Golf Club and the Solitude Golf Club in Stuttgart, where the winners are determined in three tournament rounds. In addition to the team competition for the equally coveted and tradition-rich Nations Cup, winners will also be determined in various individual categories.

Apart from a first-rate golf experience, the international guests can look forward to the so-called “Mercedes‑Benz Day” which provides tangible experiences of the Mercedes-Benz brand values. After a visit to the Mercedes‑Benz plant in Sindelfingen, the participants will delve into the history of the three-pointed star in the Mercedes‑Benz Museum.

Golfschläger, Golfball und Golf-Tee vor Schriftzug der MercedesTrophy.

Beat the Pro & Beat the Driver.

Another highlight will be the visit of Martin Kaymer, winner of two majors and brand ambassador, who will compete against all participants in the “Beat the Pro” competition immediately following his appearance in the Ryder Cup. DTM record champion and current Mercedes‑AMG brand ambassador Bernd Schneider will also attempt to place his ball closer to the par‑3 hole than the World Final qualifiers in the “Beat the Driver” special challenge. Some players might even hit a hole in one. In that case, they should ideally repeat this performance on the 10th hole on Wednesday. That is where they can win the Hole‑in-One Award, a Mercedes A 200 valued at € 42,400. The participants can expect a unique special challenge at the end, the dream of any golfer, the “Drive to the Major” contest. The winner can look forward to an unforgettable visit to The Open 2017 in Royal Birkdale, and at the “Monday After Tournament” he or she will have the opportunity to play the same golf course where the winner of The Open and thus the winner of the legendary Claret Jug was determined just the day before.

Beat the Pro & Beat the Driver.

Another highlight will be the visit of Martin Kaymer, winner of two majors and brand ambassador, who will compete against all participants in the “Beat the Pro” competition immediately following his appearance in the Ryder Cup. DTM record champion and current Mercedes‑AMG brand ambassador Bernd Schneider will also attempt to place his ball closer to the par‑3 hole than the World Final qualifiers in the “Beat the Driver” special challenge. Some players might even hit a hole in one. In that case, they should ideally repeat this performance on the 10th hole on Wednesday. That is where they can win the Hole‑in-One Award, a Mercedes A 200 valued at € 42,400. The participants can expect a unique special challenge at the end, the dream of any golfer, the “Drive to the Major” contest. The winner can look forward to an unforgettable visit to The Open 2017 in Royal Birkdale, and at the “Monday After Tournament” he or she will have the opportunity to play the same golf course where the winner of The Open and thus the winner of the legendary Claret Jug was determined just the day before.

Golfschläger, Golfball und Golf-Tee vor Schriftzug der MercedesTrophy.

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