At the Paris Motor Show, Mercedes-Benz unveiled its new product brand for electric mobility: EQ. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.
The new brand is heralded by the close-to-production concept vehicle “Concept EQ”, which celebrated its world premiere in Paris. The first series-produced EQ model will be launched in the SUV segment before the end of this decade.
The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz. In this way, the inventor of the motorcar is providing a simple and transparent means of orientation for customers within its ever expanding portfolio. The EQ brand is therefore the next logical step in the sales and marketing strategy “Best Customer Experience”.
Mercedes-Benz already offers a suitable charging infrastructure for electric cars, including a wallbox as a fast-charging station for the home, the free app “Charge&Pay” for convenient recharging at public charging stations as well as – for home-owners and businesses – stationary energy storage units for power generated by photovoltaic or solar systems. All these products and services will in the future be bundled under EQ. In this way, Mercedes-Benz is creating a consistent and clear image for sustainable products and services with the star.
With “Concept EQ”, Mercedes-Benz shows how electric cars can soon move into the fast lane: the concept vehicle with the appearance of a sporty SUV coupé gives a preview of a new generation of vehicles with battery-electric drives. The dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components, and permanent all-wheel drive deliver the guarantee of dynamic high-level performance.
With a range of up to 500 kilometres and the typical Mercedes-Benz strengths of safety, comfort, functionality and connectivity, “Concept EQ” meets every demand in terms of contemporary, sustainable mobility. Also on the inside, the vehicle offers innovative solutions, including a completely new interior concept. Celebrating its world premiere at the Paris Motor Show, “Concept EQ” is the forerunner of Mercedes-Benz’s new product brand for electric mobility, EQ.
“The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Concept EQ’ is the logical fusion of all four pillars,” says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. “The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.”
The new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models.
“Concept EQ is hot and cool,” says Gorden Wagener, Head of Design at Daimler AG. “Its fascination lies in a reinterpretation of our design philosophy of sensual purity, the aim being to create an avant-garde, contemporary and distinctive electro-look. At the same time, the design of the visionary show car, which has been reduced to the essentials, reveals an alluring progressivity.” The monolithic basic form of “Concept EQ” unites the genes of an SUV with the dynamic character of a coupé and a dash of shooting brake at the rear end.
The squat, elongated greenhouse gives rise to muscular-purist proportions. The new electro-look is the result of a flowing transition from the gleaming black bonnet across the windscreen to the dark-tinted panoramic roof – an exciting contrast to the alubeam silver paintwork. Scarcely visible body panel joints, concealed windscreen wipers, cameras instead of exterior mirrors and an absence of conventional door handles emphasise the stretched, dynamic silhouette.
The focus of the driver-oriented cockpit is on simple, touch-based controls with a new electro-look consistently reflecting the exterior styling. The asymmetrical design of the instrument panel with its large, floating wide-screen display is tailored to the driver. The interior of “Concept EQ” is characterised by contemporary luxury, finding its main expression in an all-new user interface, which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes-Benz. Bordered in rose gold, the centre console appears to float in space: dispensing with mechanical controls, it is equipped with touch-sensitive elements. Similarly to the touch controls on the steering wheel, the driver can use a finger to operate the automatic climate control and the infotainment system.
The close-to-production concept vehicle “Concept EQ” marks the launch of an architecture for battery-electric vehicles across all models. Dieter Zetsche: “In 2007, the e-smart was a pioneer of electric motoring. We’re now flipping the switch. We’re ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class.”
The coming models embody the essentials of state-of-the-art electric mobility – the fusion of appealing design, exceptional driving pleasure, high everyday practicality and maximum safety, typical of every vehicle manufactured by the inventor of the motorcar.
Digital transformation concerns all companies: new services and expanded business models are developing at a hitherto unseen speed. This presents new challenges, particularly for the automotive industry, and thus also for Mercedes-Benz. In future, simply building the best cars will no longer be enough. That is why Mercedes-Benz is now opening its first global digital delivery hub in Lisbon. The Portuguese capital is increasingly establishing itself as the new “place to be” for the digital world: it is precisely here that Mercedes-Benz wishes to drive its future digital transformation from premium automobile manufacturer to premium mobility service provider.
The inauguration of the first digital delivery hub is a cause of great delight at the new location: during the inaugural celebration and press conference, many Portuguese government representatives will warmly welcome Mercedes-Benz’s digital delivery hub. In keeping with its CASE strategy that focuses on the four future fields Autonomous, Connected, Shared & Services and Electric Drive, with this newly-created, agile unit Mercedes-Benz will in future be launching new digital business models on the market. As of now, high-calibre talented individuals from all over the world will be rapidly developing solutions along the digital value chain. Mercedes-Benz is now seeking 125 digital experts for its location in Lisbon in the areas of software development, app programming, big data, cloud computing, Java, Java script and AEM development.
Lisbon is enjoying ever greater popularity on the digital scene: “digital natives” from all over the world are coming to live and work in the Portuguese capital. November will see the staging of what will already be the second Web Summit, the world’s most important tech conference. During the press conference for the inauguration of the digital delivery hub, Mercedes-Benz also has the pleasure of introducing its new cooperation with the Web Summit for the first time: the automobile manufacturer is one of the conference’s main sponsor and will be in attendance in November. The Web Summit is the ideal platform for connecting and inspiring!
An example is the PITCH startup competition at the Web Summit which was named one of the best startup competitions worldwide by Forbes. PITCH gives the world’s leading early-stage startups the chance to tell their companies’ stories and ideas to an international audience and distinguished judging panel.
The E-Class could prevail over 184 other series vehicles as most innovative model, gaining 81 index points to be clearly ahead of the runner-up vehicle with 25 points. The award is primarily based on the great number of innovations, including best aerodynamics in the sector, the first congestion emergency braking function, the first car-to-X danger warning, PRE-SAFE® sound that can prepare the hearing to an imminent accident as well as the most economical Diesel-powered car in the sector.
Mercedes-Benz also clearly wins the category “Autonomous Driving & Safety” with 69 index points for 22 innovations. Individual innovations that earned a particularly high rating are the Active Braking Assist with congestion emergency braking function, car-to-X communication, Active Lane Change Assist, Remote Park Assist and the development of the GLC F-CELL as plug-in fuel cell vehicle in the E-Class.
The basis for decisions on the AutomotiveINNOVATIONS Award is provided by a study drawing on the innovation database of the Center of Automotive Management (CAM) in Bergisch Gladbach. For the ninth year running, the automotive innovations of 18 global automobile groups comprising 52 brands have been systematically surveyed and assessed according to quantitative and qualitative criteria. Innovations are defined as new developments which offer tangible additional customer benefits. The innovations must be already available or they must at least have been presented in developed prototypes.
'The new S-Class raises Mercedes-Benz Intelligent Drive to the next level,' says Dr Michael Hafner, Head of Automated Driving and Active Safety at Mercedes‑Benz. 'We are approaching the goal of automated driving more purposefully and faster than many people suspect. From the autumn, the new S‑Class will be able to support its driver considerably better than all systems which have been available to date.'
With new and considerably extended driving assistance functions, the new S‑Class will this autumn be taking a further, major step towards autonomous driving. Active Distance Assist DISTRONIC and Active Steering Assist now support the driver even more conveniently in keeping a safe distance and steering, and the vehicle speed is now also automatically adjusted in bends and at road junctions. Also on board are Active Emergency Stop Assist and a considerably improved Active Lane Change Assist.
Thanks to enhanced camera and radar systems, the new S‑Class has an even better view of the traffic situation. It also makes use of map and navigation data to calculate driving behaviour for the first time. The driver is able to see at a glance which assistance functions have been selected, and to which situations the systems are reacting at present. Easily understandable icons – e.g. a steering wheel with hands on both sides – give information both on the screen and in the head-up display. All functions are now controlled from the steering wheel. As a pioneer of automotive safety, Mercedes-Benz pursues research in this field with a rigour unmatched by any other car manufacturer. Dr Michael Hafner: “We have always programmed the software for the assistance functions in-house. This means that we are able to implement new ideas very quickly.”
The speed preset in DISTRONIC is predictively reduced according to the route ahead of bends, junctions, roundabouts or toll booths, then increased back up. If the route has been selected using the navigation system, the S‑Class also responds accordingly: if the car is in the slow lane, it is decelerated when approaching the desired motorway exit. The same applies to junctions where the navigation route prescribes a turn-off or ahead of which the driver activates the turn indicator.
The reduction in speed is in varying degrees, depending on the selected transmission mode (ECO, COMFORT or SPORT). In ECO mode, the cornering speed is configured to harmonise with Steering Assist. This means that automated driving for longer periods is also a reality on country roads. On highways and motorways, Active Distance Assist DISTRONIC controls the distance from the vehicle ahead within a speed range from 0 to 210 km/h, and keeps the car on track.
Coasting characteristics, e.g. on downhill slopes, can now also be taken into account. In the interests of smooth and efficient driving, the speed is reduced in good time. If the vehicle is equipped with a drive system suitable for “gliding” (coasting with the engine off), this mode is automatically activated when the ECO transmission mode is active.
When the driver wishes to change lanes on multi-lane roads (recognised by the navigation system) at speeds from 80 to 180 km/h, it is now sufficient to nudge the indicator stalk. Within the next ten seconds, the sensor system checks together with the driver whether the next lane is clear in front of, alongside and behind the vehicle, also taking into account the speed of any other vehicles. When there is no other vehicle within the relevant safety zone, the driver is supported in changing lanes. The initiated lane change is indicated in the instrument cluster and on the head-up display.
In conjunction with COMAND Online, Active Speed Limit Assist – an engageable subfunction of Traffic Sign Assist – is also able to recognise sign gantries and road works signs. Known limits, such as 50 km/h in built-up areas or 100 km/h on country roads, are also adopted from the navigation system. Active Distance Assist DISTRONIC adapts the vehicle‘s speed to the recognised speed limits automatically. In certain cases, the speed can be adapted in anticipatory mode on the basis of map data. On roads without speed limits, such as stretches on German motorways, the recommended speed – in this case 130 km/h – is adopted as the set speed. This speed can be adjusted by the driver. The desired maximum speed is always adopted in the course of the journey when the speed limit is lifted. It remains preset until the vehicle leaves the motorway or until the engine is switched off.
In stop-and-go traffic on motorways and similar roads, stops of up to 30 seconds are now possible, within which the S‑Class automatically moves off and follows the traffic ahead.
Active Emergency Stop Assist brakes the vehicle to a standstill in its lane if it detects that the driver is no longer actively driving the vehicle while it is on the move with Active Steering Assist switched on. If there is no steering wheel movement over a predefined period, the system gives the driver a visual and audible prompt to place his/her hands on the wheel. If the driver fails to respond after repeated visual and audible prompts by moving the steering wheel, accelerating, braking or pressing the Touch Control Button on the steering wheel, the car will be slowed down in the identified lane until it comes to a standstill. At speeds below approx. 60 km/h the following traffic is warned by means of hazard warning lamps. When the vehicle comes to a standstill, the parking brake is engaged automatically and the Mercedes-Benz emergency call system is activated. The vehicle is also unlocked, to allow first aiders access to the interior. The functions are aborted as soon as the driver takes control of the vehicle again.
Active Brake Assist with cross-traffic function is able to help the driver avoid impending collisions with vehicles ahead, stationary or crossing vehicles and with people if the driver fails to take any action to defuse the dangerous situation. This assistance takes the form of a distance warning from a warning lamp in the instrument cluster if the distance from a vehicle in front is inadequate, an additional audible warning when a danger of collision is identified, autonomous emergency braking to avoid a collision with moving stationary or crossing vehicles ahead, autonomous emergency braking for pedestrians and situation-related braking assistance as soon as the driver applies the brakes.
Evasive Steering Assist can support the driver in taking evasive action when pedestrians are detected in the danger zone in front of the vehicle and the driver initiates such action. The system then applies additional steering torque in the direction in which the driver is performing an evasive manoeuvre. This helps the driver to evade the pedestrian in a controlled manner and to stabilise the vehicle on its evasive course.
This system is able to warn the driver by means of pulsed vibrations on the steering wheel when the vehicle is unintentionally drifting out of its lane at speeds between 60 and 200 km/h. If the vehicle passes over a continuous line, it can pull the vehicle back into lane by applying the brakes on one side. In the case of a broken line, such intervention takes place only when there is a danger of collision with a vehicle in the next lane (including danger from oncoming traffic).
In the speed range from approx. 10 to 200 km/h, this system is able to provide the driver with a visual alert, plus an audible alarm when a turn indicator is actuated, to warn of a danger of side collisions with other vehicles, including bicycles, for example. At speeds above 30 km/h, automatic braking on one side of the vehicle can additionally be applied to help avoid a side collision at the last moment.
Image recognition and information from the digital road map in the navigation system allow the permitted maximum speed and any restrictions on overtaking for the current route section and zebra crossings to be computed and shown in the instrument cluster. Additional restrictions such as speed limits in wet conditions (warning when the windscreen wipers are switched on) or speed limits for trucks only are also taken into account or ignored as appropriate in the individual case concerned. The road speed is compared with the maximum permissible speed. If set to do so by the driver, a visual/visual-acoustic warning is given if the speed limit is exceeded. No-entry signs are also recognised and the driver is prompted to check the vehicle’s direction of travel. A warning additionally appears in the instrument cluster and on the head-up display when persons are detected in the area of zebra crossings.
Information concerning hazardous situations which a vehicle on the road has detected is made available to all other Car-to‑X users to give drivers an early warning. As with Live Traffic Information, reports transmitted by Car-to‑X are shown on the COMAND Online map display. Depending on the situation, a warning by voice output can be given when approaching a hazard.
Active Parking Assist with Parking Assist PARKTRONIC supports the driver in searching for a parking space and when entering or leaving parallel or end-on parking spaces. In the case of end-on parking spaces it is active in both forward and reverse direction. It manoeuvres the vehicle automatically into the selected parking space. In conjunction with Blind Spot Assist, Rear Cross Traffic Alert can warn the driver of cross traffic when reversing out of end-on parking spaces and can also initiate automatic braking if necessary. In the case of Active Parking Assist with 360° camera, all-round vision is made possible by the reversing camera and three additional cameras. The information is presented clearly in Full HD in a choice of different views on the central display.
Remote Parking Assist enables the driver to manoeuvre the vehicle into tight parking spaces or garages by smartphone, so as to facilitate entering and alighting from the vehicle. The vehicle can be manoeuvred into parallel and end-on parking spaces in both forward and reverse direction. Manoeuvring out of end-on parking spaces is also possible, e.g. if the driver returns to their vehicle to find that it has been blocked in. In Explore mode the vehicle can be manoeuvred straight forward or in reverse by up to fifteen metres, avoiding detected obstacles. In narrow passageways, following confirmation by the driver the vehicle is able to fold in the exterior mirrors so that it can approach the detected obstacle more closely (e.g. narrow garage entrance).
The topic of “connected health” is one of the trend themes at this year’s electronics show CES in Las Vegas. The best example was the “Inspiration Talk” on this topic at the Mercedes-Benz booth, moderated by technology veteran Guy Kawasaki. Together with Dr. David Agus, Professor of Medicine and Engineering at the University of Southern California and Ola Källenius, Member of the Board of Management of Daimler AG and Head of Group Research and Mercedes-Benz Cars Development, he discussed the new “Fit and Healthy” trends in the automobile market.