#MBsocialcar – With the SLC Roadster through Swabian vineyards.

The SLC Roadster. The Mercedes-Benz designers have further honed the roadster’s sporty look. In visual terms, stand-out feature include the standard-fit diamond radiator grille. Powerful proportions define the rear section with its muscular wings. For optimum visibility on country roads and motorways, when cornering and on bends, the optional LED Intelligent Light System automatically adapts to all light and driving conditions. The SLC’s vario-roof combines open-top driving pleasure with uncompromised comfort in poor weather.

 

#MBsocialcar. Mercedes-Benz collaborates with a network of more than 150 photographers and influencers around the globe. The aim is to stage Mercedes-Benz models in a breathtaking way, to take on new perspectives, and to visually capture the passion that is Mercedes-Benz. The vehicles are provided by Mercedes-Benz for this purpose.

 

Vehicle: Mercedes-Benz SLC Roadster

 

Location: Stuttgart Region, Germany

 

Photos: FabPetersson Fotografie

 

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#MBsocialcar: Mercedes-AMG GLE 63 S 4MATIC Coupé.

There is never enough road ahead of you when you are driving a Mercedes-AMG GLE 63 S 4MATIC Coupé in the Swiss Alps. Nate Hassler drove through the Swiss mountains in the GLE 63 S Coupé and listened to the sound of the V8 biturbo.

 

#MBsocialcar. Mercedes-Benz collaborates with a network of more than 150 photographers and influencers around the globe. The aim is to stage Mercedes-Benz models in a breathtaking way, to take on new perspectives, and to visually capture the passion that is Mercedes-Benz. The vehicles are provided by Mercedes-Benz for this purpose.

 

Vehicle: Mercedes-AMG GLE 63 S 4MATIC Coupé

Fuel consumption combined: 11.9 l/100 km;

combined CO₂ emissions: 278 g/km.*

 

Location: Swiss Alps

 

Photos: Nate Hassler Photography

 

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Mercedes-AMG E 63 S 4MATIC+: „Drifting Days Are Here Again“ – Highsnobiety on tour with the E 63 S (W 213) in Portugal.

Mercedes-AMG E 63 S 4MATIC+ – „Drifting Days Are Here Again“.

Guest feature: Highsnobiety on tour with the E 63 S 4MATIC+ in Portugal.

Fuel consumption combined: 9.1–8.8 l/100 km;

combined CO₂ emissions: 207–199 g/km.*

High-powered high performance vehicles.

In the autumn of 2016, Mercedes-AMG – the Mercedes-Benz brand famous for its high performance vehicles – unveiled the most powerful E-Class variants of all time. The E 63 4MATIC+ and its even sportier variant, the E 63 S 4MATIC+, both pack an intoxicating punch.

Under the bonnet resides the most powerful 4.0-V8-Biturbo engine AMG has ever installed into an E-Class. Running through the AMG SPEEDSHIFT MCT nine-speed sports transmission, this transforms into 450 kW (604 bhp) and 850 Nm of torque in the E 63 S, and 420 kW (563 bhp) and 750 Nm in the E 63.

Mercedes-AMG E 63 S 4MATIC+: „Drifting Days Are Here Again“ – Highsnobiety on tour with the E 63 S (W 213) in Portugal.

AMG Performance 4MATIC+ all-wheel drive.

One of the most technologically impressive elements of the new Mercedes-AMG E-Class is the car’s newly installed AMG Performance 4MATIC+ all-wheel drive. Essentially a way to switch control and power between the wheels, the 4MATIC+ system allows front and rear torque distribution to be fully variable for the first time for maximum traction and control. Where the 4MATIC+ really comes into play is through the Mercedes-AMG’s “Race” mode. Switch it on, deactivate the ESP, switch the gearbox to manual, pull the shift paddles, and you’ll switch into “Drift” mode. Using the 4MATIC+ system, power then shifts from all four wheels to the rear, making it easier for you to glide across the tarmac.

Mercedes-AMG E 63 S 4MATIC+ (W 213): One of the most technologically impressive elements of the new E-Class is the car’s newly installed AMG Performance 4MATIC+ all-wheel drive.

Guest feature: All statements in this article are personal opinions and impressions of the author and sometimes not of the Daimler AG.

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The power of female entrepreneurship

Female entrepreneur Wendy Diamond in a Mercedes-Benz

Women’s Entrepreneurship Day founder Wendy Diamond shares how she built a global advocacy campaign from scratch.

Two years after hosting the most expensive dog wedding in history to raise funds for the Humane Society of New York, social entrepreneur Wendy Diamond set her sights on an even bigger goal— uplifting the 250 million impoverished girls worldwide while empowering all women to pursue business. She created an international campaign to promote female entrepreneurship, called Women’s Entrepreneurship Day (WED), and together with a team of volunteers and the support of some of the world’s top influencers, WED is helping to initiate more women-led startups, drive economic expansion, and advance community-building worldwide.

Women’s Entrepreneurship Day’s affiliate site, ChooseWomen.org, builds on this mission by allowing users to shop online at their favourite stores while contributing a portion of the sales to help finance microloans for women at no extra cost. She’s Mercedes caught up with the enterprising Wendy Diamond and her rescue dog Baby Hope in between a morning coffee and a visit to rainy Central Park to learn her important perspective on supporting female entrepreneurship.

Entrepreneur Wendy Diamond

How did you build up the network of volunteers that you have?

I reached out to the world – everyone from my childhood in Ohio, college in Boston, work life and travels around the world. I asked them to nominate the most influential women in their countries to represent a new movement to empower women in business to alleviate poverty. We compiled an amazing group of all volunteer ambassadors who work with their respective governments, organisations and business leaders to launch the WED movement in their countries. I knew if I could bring what I learned in the animal world to the women’s world, we could create the greatest movement to empower women in business to make a positive impact in the world. I believe that everyone in the world wants to be of help – and my job as a social entrepreneur is to simplify how people can help and make it easy for anyone to do so. Change happens from the ground up not the top down!

Wendy Diamond in a café

Why does the world need a Women’s Entrepreneurship Day?

Globally, women perform 66 % of the world’s work yet earn 10 % of the world’s income. At the same time, they account for 85 % of consumer purchases and control $20 trillion in worldwide spending. Women’s Entrepreneurship Day (WED) is generating a movement that carries on throughout the year to encourage support for women in business globally. Our mission is based on the idea that by informing people about the facts, they’re more inclined to help. Statistics prove women are paying back microloans worldwide today at a 97 % rate of return. 90 % of the money earned by these women is used to educate their children and provide for their families. When women are empowered in business, they have self-confidence and dignity and are more capable of standing up for one another’s basic human rights. These types of returns are life-changing for entire communities. The more people understand the impact of empowering women in business, the more they will get involved and encourage others to do so.

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Women’s Entrepreneurship Day is not just a day, it’s a movement.
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Wendy Diamond

It seems that through a mixture of both the network you’ve created and your intrinsic personality, you were naturally predisposed to be an activist. I’m interested in your thoughts about how anyone can become an activist for either animal rights or women’s rights and follow in your footsteps.

I don’t think I’m an activist, I am just passionate. If you love what you do, it’s not work – although it definitely can be rough. Most importantly, people need to be open and break out of their comfort zones. If I hadn’t been open to new experiences, none of this would have happened.

WED and She’s Mercedes have the shared goal of creating a space for women’s achievements to be celebrated. Why do you think that these kinds of platforms are still necessary and what do you think is a worthwhile goal for our platforms to strive for?

The goal for any nonprofit or charity should be to go out of business. We want to solve the problem we are addressing once and for all. The goal is for women to be earning the same amount of money and for there to be equal job opportunities. In Saudi Arabia, for instance, women are now allowed to vote and a lot of the WED leaders in Saudi Arabia are involved in that. There are so many opportunities stemming from this change. The more we leverage our platforms to raise awareness of these issues, the more people think about the fact that they need to empower women in business, give women a chance and treat women as equals.

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How can people participate in WED?

Go onto ChooseWomen.org. If you shop there, it costs you no extra money and a percentage of each sale benefits women globally. If we can all get behind a movement from the ground up, we have a chance to really alleviate poverty.

That’s a very beautiful concept! Last question for you, what’s next for WED?

Our movement has grown exponentially in the past two years and our focus continues to be scaling and advancement of our current signature initiatives. With ChooseWomen we want to eventually create the largest portal of women-owned businesses around the world so that wherever you are you can find women to support locally. We’re already in 144 countries but we want to be everywhere. We want everyone to realise why it’s so important to empower women in business.

We love that goal! And we wish you the best of luck with that, Wendy, we think you’re on an amazing path.

No small task! But thank you very much. We’re going to do it!

Short Trip with Anja Groeschel

Anja Groeschel: smiling

A trip through Berlin with the founder of the Art Lovers Club.

In a time where the definition of “luxury” has expanded to include unique experiences and adventures, a private members-only club for women who love art and culture really hits the mark. Berlin’s Art Lovers Club, founded in 2010, operates according to the enticing motto “We can do things that money can’t buy”. Through the salience of the concept and the work of the fantastic team behind it, the club was able to expand to Munich in 2015, and more cities are planned for the coming year.

Besides studio visits and speeches, the ALC also offers access to high-end events all around the globe and introduces companies to the exciting and radical possibility of uniting art and business. The bedrock of the organization is Anja Groeschel, a communication expert who also studied art history. With her own blood, sweat and tears, she created a living cosmos which not only revolves around art, but also around promoting shared experiences through the club’s environment and those of its affiliated institutions. Building this cosmos requires a lot of time and energy, so at the end of each year, Anja Groeschel leaves Berlin for a few days to reflect on the past twelve months in peace and quiet. Before she took off, we asked her to recap the past year’s events. Here she shares her reflections on 2016 and goals for 2017 with us.

You’ve made significant achievements and are one of the most important digital founders in Germany. What does a typical day in your life look like?

I drink a lot of green tea in the mornings and I use this time to read all the important global news as well as my emails. Then I usually go for a long walk with my dog and organise my daily schedule before I go to the office. At lunchtime I like to go for another walk and call my friends and family. I prefer to schedule my meetings for the morning or late afternoon. Most nights I attend social events.

What highlights did you experience in 2016?

My biggest highlight was a trip through Israel with my sister. I completely fell in love with the country and it inspired me a lot. Media coverage gives you an idea of current events in other countries, but it hardly ever conveys the cultural and historical context that would be necessary to really comprehend events. I think in order to understand events occurring in another country, a personal exchange with people who live there is required.

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What personal goals have you set yourself for 2017?

2017 will be a lot calmer. It’s important for me to spend more time with my family and friends, to travel more and finally start writing. 2016 really made me change my priorities, and I started to act upon this realisation by making sure to be less involved in certain aspects of the club’s operations.

Thank you very much and happy New Year!