• #MBsocialcar: Mercedes-AMG S 63 Cabriolet.
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    #MBsocialcar: Mercedes-AMG S 63 Cabriolet.

    Fuel consumption combined: 10.4 l/100 km;
    combined CO2 emissions: 244 g/km.* | Photos: Thomas Rauhut

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  • #MBsocialcar: Mercedes-AMG SLC 43.
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    #MBsocialcar: Mercedes-AMG SLC 43.

    The Performance roadster from Affalterbach convinces with its package of typical AMG driving dynamics and engine response.

    Fuel consumption combined: 7.8 l/100 km;
    combined CO₂ emissions: 178 g/km*. | Photos: Gijs Spierings

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  • Concept EQ – Mobility revisited.
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    Concept EQ – Mobility revisited.

    Electric mobility: Mercedes-Benz flips the switch.

EQ: The new brand for electric mobility.

At the Paris Motor Show, Mercedes-Benz unveiled its new product brand for electric mobility: EQ. The name EQ stands for “Electric Intelligence” and is derived from the Mercedes-Benz brand values of “Emotion and Intelligence”. The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.

The new brand is heralded by the close-to-production concept vehicle “Concept EQ”, which celebrated its world premiere in Paris. The first series-produced EQ model will be launched in the SUV segment before the end of this decade.


EQ: Clear orientation for customers.

The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz. In this way, the inventor of the motorcar is providing a simple and transparent means of orientation for customers within its ever expanding portfolio. The EQ brand is therefore the next logical step in the sales and marketing strategy “Best Customer Experience”.

Mercedes-Benz already offers a suitable charging infrastructure for electric cars, including a wallbox as a fast-charging station for the home, the free app “Charge&Pay” for convenient recharging at public charging stations as well as – for home-owners and businesses – stationary energy storage units for power generated by photovoltaic or solar systems. All these products and services will in the future be bundled under EQ. In this way, Mercedes-Benz is creating a consistent and clear image for sustainable products and services with the star.


Showcar in Paris: “Concept EQ”.

With “Concept EQ”, Mercedes-Benz shows how electric cars can soon move into the fast lane: the concept vehicle with the appearance of a sporty SUV coupé gives a preview of a new generation of vehicles with battery-electric drives. The dynamic exterior design with its new electro-look underlines the focus on the powerful electric drive system: two electric motors, with a system output that can be increased to up to 300 kW thanks to scalable battery components, and permanent all-wheel drive deliver the guarantee of dynamic high-level performance.


With a range of up to 500 kilometres and the typical Mercedes-Benz strengths of safety, comfort, functionality and connectivity, “Concept EQ” meets every demand in terms of contemporary, sustainable mobility. Also on the inside, the vehicle offers innovative solutions, including a completely new interior concept. Celebrating its world premiere at the Paris Motor Show, “Concept EQ” is the forerunner of Mercedes-Benz’s new product brand for electric mobility, EQ.


CASE: Connected, Autonomous, Shared, Electric.

“The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Concept EQ’ is the logical fusion of all four pillars,” says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. “The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.”

The new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models.


Design with new electro-look.

“Concept EQ is hot and cool,” says Gorden Wagener, Head of Design at Daimler AG. “Its fascination lies in a reinterpretation of our design philosophy of sensual purity, the aim being to create an avant-garde, contemporary and distinctive electro-look. At the same time, the design of the visionary show car, which has been reduced to the essentials, reveals an alluring progressivity.” The monolithic basic form of “Concept EQ” unites the genes of an SUV with the dynamic character of a coupé and a dash of shooting brake at the rear end.


Muscular-purist proportions.

The squat, elongated greenhouse gives rise to muscular-purist proportions. The new electro-look is the result of a flowing transition from the gleaming black bonnet across the windscreen to the dark-tinted panoramic roof – an exciting contrast to the alubeam silver paintwork. Scarcely visible body panel joints, concealed windscreen wipers, cameras instead of exterior mirrors and an absence of conventional door handles emphasise the stretched, dynamic silhouette.


Interior: Avant-garde and functional.

The focus of the driver-oriented cockpit is on simple, touch-based controls with a new electro-look consistently reflecting the exterior styling. The asymmetrical design of the instrument panel with its large, floating wide-screen display is tailored to the driver. The interior of “Concept EQ” is characterised by contemporary luxury, finding its main expression in an all-new user interface, which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes-Benz. Bordered in rose gold, the centre console appears to float in space: dispensing with mechanical controls, it is equipped with touch-sensitive elements. Similarly to the touch controls on the steering wheel, the driver can use a finger to operate the automatic climate control and the infotainment system.


EQ: The new e-mobility brand.

The close-to-production concept vehicle “Concept EQ” marks the launch of an architecture for battery-electric vehicles across all models. Dieter Zetsche: “In 2007, the e-smart was a pioneer of electric motoring. We’re now flipping the switch. We’re ready for the launch of an electric product offensive that will cover all vehicle segments, from the compact to the luxury class.”

The coming models embody the essentials of state-of-the-art electric mobility – the fusion of appealing design, exceptional driving pleasure, high everyday practicality and maximum safety, typical of every vehicle manufactured by the inventor of the motorcar.


  • #MBsocialcar: E-Class Coupé.
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    #MBsocialcar: E-Class Coupé.

    The new E-Class Coupé combines with the beauty and classic virtues of a grand tourer with state-of-the-art technology.

    Photos: Philipp Rupprecht

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  • Sports car and transporter – The Mercedes-AMG E 63 4MATIC+ Estate.
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    Sports car and transporter – The Mercedes-AMG E 63 4MATIC+ Estate.

    As nifty as a super sportscar.

    Fuel consumption combined: 9.4–9.1 l/100 km;
    combined CO₂ emissions: 214–206 g/km.* | Text: Jörg Heuer

Super sports car genes.

An estate car with super sports car genes and loads of potential for fun behind the wheel – is this not a contradiction? No, let’s forget prejudices like that. And just a few seconds are necessary to make this point. 3.5 electronically measured seconds, to be precise. This is the time that the Mercedes-AMG E 63 S 4MATIC+ Estate needs to accelerate from 0 to 100.

As if it were being cata­pulted forward by a taut rubber band. This record speed means that the four-wheel drive estate weighing almost two tons is niftier than many super sports cars.


Fully equipped with leading-edge technology.

Not fully loaded, of course. But fully equipped with leading-edge technology: with an AMG 4.0-litre V8 biturbo engine with direct injection, 612 PS and 850 Nm torque for the traction.

The basic model AMG E 63 4MATIC+, which accelerates from 0 to 100 in 3.6 seconds, is propelled by an impressive 571 PS and 750 Nm, and able to achieve an electronically limited top speed of 250 km/h.


With the AMG Driver’s Package up to 290 km/h.

Particularly ambitious drivers even make it to 290 km/h with the AMG Driver’s Package. The key role is played here by the standard AMG Performance 4MATIC+ drive. It variably distributes the colossal power of the sports estate between the axles by means of an electromechanical clutch.

To ensure the greatest possible traction and safety, the torque distribution is continually recalculated. The shift times of the AMG Speedshift MCT 9 gear sports transmission are now almost as short as in a racing car.


A luxurious peak performance athlete.

The Mercedes-AMG E 63 4MATIC+ Estate, irrespective of whether it is the basic version or the S-Model, is therefore not just an estate. It is a luxurious peak performance athlete that, when taking a breather, will sometimes switch off four cylinders.

Of course, it also boasts oodles of space: with a boot capacity of 640 litres, 670 litres (when the back seats are placed upright) or 1,820 litres (when the back seats are folded down), it outdoes all of its competitors in terms of interior space. So who still thinks that an estate car can be nothing more than comfortable? Certainly not anyone who has experienced this Affalterbach-built car with the accelerator pedal down.

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