Reinforcement for the “PowerLadies”.
In 2017 Mercedes-Benz Vans expands its now three years of commitment to the triathlon, and places its trust in woman-power – with the professional triathlete and reigning IRONMAN Hawaii champion Daniela Ryf as a new V-Class brand ambassador. “We conceived our commitment to the triathlon for sustainability from the start, and are continuously expanding it. We first supported female triathletes in 2016. This was well received. Accordingly, I am pleased that with Daniela Ryf we have gained a successful reinforcement for our ‘PowerLadies’,” says Sonja Schneemann, Head of Marketing Communications and Operations Mercedes-Benz Vans.