Yet when asked about it, Olengha-Aaby stops to think. Because alongside the world in which we live, she says, there exists a second world that – unlike the trees and charging stations that line the roads – remains obscure to us: the business world. And for this world to be more sustainable, it needs more women. More diversity. Olengha-Aaby calls this “social sustainability”.
How do we achieve it? Through transparency and visibility, she says. An old saying reminds us “you cannot be if you are not seen.” In the Digital Age, this can be adapted to “you cannot be what you do not seek.” She points to black-and-white photographs in her office. “These are women in our network. They’re all brilliant, creative entrepreneurs, but most of them didn’t even have decent pictures of themselves. So we empower them to take control of their image and visibility.”