I don’t think that’s true for everyone. But of course, when you are starting up, a lot of things are easier – beginning with the fact that you work day and night for the first few years. You can only do that if you are passionate about what you do. At the same time, you have to keep convincing a lot of players that your own idea makes sense. Whether they be investors who you want to continue to be involved with financially, staff who you hope will give up their second job, or our creative talents who really have to want to work with us. And I’m more than sure that you cannot effectively convince anyone if you are not passionate yourself. Of course, the startup phase is also a time when there are a lot of ups and downs. If you don’t have that passion for your idea, you won’t be able to see it through to the end.