Experiential values. The Mercedes-Benz International Designer Exchange Program is a unique project within the fashion industry. Often connected to a local newcomer award, the initiative is currently active across all Mercedes-Benz supported global fashion platforms. A key element of the program is catering for different starting situations: While some of the participating designers are just emerging, many others are already well-established, yet clearly benefit from the brand’s support to increase their international renown and standing.
Growing a business. The Mercedes-Benz International Designer Exchange Program not only works to bring designers to new territories, but also helps them build their own networks and relationships, both locally and internationally. By now, Mercedes-Benz is involved in more than 50 international fashion platforms, including Mercedes-Benz fashion weeks in Beijing, Madrid, Amsterdam, and Berlin, as well as the acclaimed International Festival of Fashion and Photography in Hyères.